Entrepreneurship Village helps UBD graduates to set up 300 start-ups

Aziz Idris

About 16 per cent of graduates from Universiti Brunei Darussalam (UBD) have successfully become entrepreneurs with 300 start-ups founded by UBD graduates since the introduction of the Entrepreneurship Village in 2014 at the university campus.

This was highlighted by Vice-Chancellor of UBD Datin Hajah Anita Binurul Zahrina binti Pehin Orang Kaya Laila Wijaya Dato Seri Setia Haji Awang Abdul Aziz at the official launch of Muappy, a start-up company founded by Dr Reneiro Andal Virrey, driven by UBD alumni and students at The Core Auditorium,

UBD yesterday. She hoped to see more innovative ideas by UBD students and alumni especially in the “digital perspective” in-line with the digital revolution of Industry 4.0.

“The (UBD) campus is at your disposal,” the vice-chancellor told over 150 UBD students attending the mobile app launch. “We try to provide you with open work space, renovate existing space and continue to provide mentoring to our start-ups.”

The vice-chancellor shared that UBD recently opened the UBD Startup Centre (USC) that provides a platform for graduates to explore entrepreneurial ideas and work with students from multi-disciplinary backgrounds and interests. She lauded the developers of Muappy for the milestone achievement and hoped to see “more innovative ideas” from the UBD start-up.

Vice-Chancellor of UBD Datin Hajah Anita Binurul Zahrina binti Pehin Orang Kaya Laila Wijaya Dato Seri Setia Haji Awang Abdul Aziz with Muappy founder and vendors at the launch. PHOTO: AZIZ IDRIS

Muappy is a data-driven platform that won the BICTA Competition under the Industry category last year.

The launch saw the vice-chancellor as the guest of honour cut a ribbon.

Muappy partnered with Progresif Sdn Bhd, Memorito and UBD Corporation Sdn Bhd. The AI integrated loyalty mobile application gathered 30 “pioneering” vendors and partners in the fields of F&B, fashion, textile, desserts, cafes, car detailing, accommodation, games, fitness studios and more to come. Dr Reneiro said with the guidance and mentorship of USC, they aim to move into commercialisation and create employment in the near future as they strive to expand their services.

A unique feature of Muappy is that users will enjoy growing their virtual pet as they make transactions with Muappy vendors. With the digitalisation of Membership Cards, users have a centralised space for transactions and point collection.

Consumers can expect exciting new features and major updates to be released, currently under development.

After the launch, the guest of honour and vendors toured the mini-exhibition highlighting key features of the mobile app.

The event was organised by UBD Startup Centre Ecosystem Entrepreneurship Village, UBD alumni and UBD Discovery Year Incubation students.