China’s small home appliances gain popularity amid epidemic

BEIJING (Xinhua) – Small home appliances are gaining popularity in China amid the outbreak of novel coronavirus disease (COVID-19), bucking against the downward trend of the whole household appliance industry.

As many people have been staying at home to contain the spread of COVID-19, they have more time to indulge in food and housework, spurring consumption in small home appliances, the Shanghai Securities News reported.

In February, sales of electric ovens rose 280 per cent, air fryers surged 659 per cent and electric lunch boxes increased over 26 times from the same period last year, according to data from Suning.com, China’s major online retail platform of home appliances.

Besides small kitchen appliances, disinfection cabinets and standing clothes steamers have seen rising demand in February. The sales of standing steamers climbed 120 per cent year on year, while that of disinfection appliances skyrocketed nearly 140 times year on year.

A new consumption era of small home appliances is coming, as they can better meet young people’s demand and have brand-new marketing modes and sales channels, said a report by Everbright Securities.