BTS takes over twitter with 17 million tweets in 48 hours

MEDIA OUTREACH – Global superstars BTS (@BTS_twt) released their highly-anticipated album, ‘MAP OF THE SOUL : 7’ on February 21 and ARMY all over the world naturally took to Twitter to rave all about it. From February 21, 6am, to February 23, 6am (KST), 17 million BTS-related tweets were generated within 48 hours.

Tweet volumes peaked within the first hour when the album was released, generating 1.2 million tweets from 6pm to 7pm (KST) on February 21. The top tweet from BTS (@BTS_twt) official account was ‘D-Day’, announcing the day of their comeback with a series of photos including a selfie from RM and various artworks.