Transport providers play important roles at ATF 2020

Azlan Othman

Local transport providers were encouraged to give their best, reliable, and disciplined services, as well as a safer experience to delegates at the upcoming Asean Tourism Forum (ATF) 2020 on January 12-16, to ensure a positive experience and image, while adhering to the existing regulations.

“Transport providers will play an important role in giving such services to approximately 1,500 delegates attending the ATF 2020, including ASEAN tourism ministers, conference delegates, international travel and tourism industry players, the private sector and the international media,” said Acting Director of Tourism Development Department Haji Zulzalani bin Haji Osman yesterday, during a briefing on the upcoming ATF 2020, jointly organised by the Ministry of Primary Resources and Tourism (MPRT) and the Ministry of Transport and Infocommunications (MTIC).

We hope that with such excellent services, they will come back again as tourists,” he added.

Co-chaired by the Acting Director of Tourism Development, Acting Director of Land Transport, Acting Director of Civil Aviation and Acting Chief Executive of Maritime and Port Authority of Brunei Darussalam (MPABD), the briefing was attended by transport providers offering bus, taxi, boat and vehicle-for-hire services.

Themed ‘ASEAN – Together Towards a Next Generation of Travel’, the annual forum will also witness the selling and buying of tourism products of each ASEAN member state in the Travel Exchange (TRAVEX).

TRAVEX, scheduled for January 14-16, aims to provide business-matching opportunities for the suppliers of tourism products and services in ASEAN, and for international buyers to meet and foster business relationships.

Over 260 ASEAN exhibitors and over 140 international buyers will participate in TRAVEX. The ministers’ meeting will take place at The Empire Brunei, while TRAVEX will be held at the BRIDEX Hall in Jerudong.

The ATF was established in 1981, as a cooperative regional effort to promote ASEAN as a single tourist destination.

This annual event involves all the tourism industry sectors from the 10 member states of ASEAN. Each year, the hosting of the ATF is rotated among the member countries in alphabetical order.

Acting Director of Tourism Development Haji Zulzalani bin Haji Osman delivers the briefing. PHOTOS: BAHYIAH BAKIR
Attendees at the event