The first ‘Tell Everyone’ Road Safety Outreach Programme for 2020 was held yesterday at the Chancellor Hall of Universiti Brunei Darussalam (UBD). The programme was organised by Brunei Shell Petroleum Company Sdn Bhd (BSP), Brunei National Road Safety Council (MKKJR), Brunei Shell Marketing Company Sdn Bhd (BSM), Megamas Training Company Sdn Bhd in collaboration with UBD, with the objective of inculcating good road safety behaviours, particularly amongst youth.
Attending and launching the outreach programme was guest of honour, Minister of Transport and Infocommunications Dato Seri Setia Awang Abdul Mutalib bin Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohd Yusof as Chairman of MKKJR. Also in attendance were Deputy Minister of Development Dato Seri Paduka Ar Haji Marzuke bin Haji Mohsin, Acting Vice-Chancellor of UBD Hajah Rubiah binti Haji Yacub, permanent secretary, deputy permanent secretaries at the MTIC, senior government officials, Brunei Shell Joint Venture (BSJV) representatives and students.
BSP Head of HSE and Security and Chairman of BSJV Road Safety Committee Haji Osmera bin Haji Othman during his welcoming speech said, “Road safety is not something we should take lightly.
“The World Health Organization (WHO) cites that there are 1.35 million people who die each year from traffic deaths, equating to one every 23 seconds.
“Whatever the cause, the word ‘accident’ has a real negative connotation – it prepares us for the worst. Ironically, it should also prepare us beforehand. And that is the message that we want to deliver today: accidents are very much preventable.” The ‘Tell Everyone’ outreach programme, a one-day road safety awareness campaign, targets the most vulnerable group, in particular youth between the ages of 18 to 38, through engagements at higher education institutions throughout the country.
“We hope that you also become ambassadors and tell your friends and family because, remember, it is the responsibility of all road users to abide by road safety rules and proper driving etiquette,” said Haji Osmera.
“Think of the lives you could and will save if you reminded your family and friends to wear their seat belts and not to exceed speed limits or text and drive,” he added.
The outreach programme focusses on communicating the seven key road safety messages namely not speeding, wearing seatbelts, no mobile phone usage while driving, not driving under the influence of drugs and alcohol (DUI), wearing helmets and/or proper attire whilst riding, awareness of vulnerable road users (pedestrians, schoolchildren, joggers and cyclists) and tyre checks. The campaign highlighted the importance of driving responsibly and included breakout sessions and activities meant to further deepen knowledge and understanding on road safety.
The activities include MKKJR’s seatbelt convincer, a simulation of driving under the influence of drugs and alcohol using drug goggles, an online stimulator exercise to test effectiveness of driving while talking on the phone, good behaviour improvement through lagging and leading indicators (vehicle tracking), road risk assessment, traffic games, vehicle compliance and demonstrations on fatigue management.
This road safety outreach programme also included other interesting items on display which include a booth by the cycling society as well as UBD’s Shell Eco-Marathon Cars and operations research, and an intelligent traffic system that focusses on road safety and driver behaviour. BSM has carried out various road safety campaigns such as ‘Can You See Us’ and ‘Fill Safe, Feel Safe’ which hope to help address the challenges around road usage by sharing the best practices that BSM is aware of.
The ‘Can you See Us’ campaign shares the voice of BSM tanker drivers, and the challenges faced by them while sharing the road with the community and vehicles that could not be seen in their blind spots.
Whereas the ‘Fill Safe, Fuel Safe’ campaign shares the concerns of pump attendances as well as customers within a petrol station on unsafe behaviours – leaving their engines on while fuelling and usage of mobile phones.
The Acting Vice Chancellor of UBD Rubiah binti Haji Yacub, shared that she was thankful to BSP for choosing UBD to kick off its first ‘Tell Everyone’ Road Safety Awareness Outreach Programme for 2020. “It is apt as a majority of this university comprises young drivers who travel from home to classes, go on excursions, field studies and industry placements. “Through this partnership with BSP, we continue to care greatly for the safety and well-being of our staff and students, especially on the roads.”
UBD had supported the cause by organising special talks by Darussalam Motorcycle Association (PEMODA) in July 2019. Furthermore, UBD also has members of their academic staff whose research interests lie in the area of operations research and intelligent traffic system that focusses on improving road safety and driver behaviour. “With the campaign, we want to help spread the message of the importance of road safety in hopes of creating a positive driving attitude,” said Deputy General Manager of Megamas Haji Mahmud bin
Haji Idris. The ‘Tell Everyone’ outreach programme has been running since 2018 and aims to increase road safety awareness and contribute to the reduction of road accidents.
The youth are encouraged to take traffic rule violations more seriously and embrace positive attitudes and commitment towards road safety.