GEORGE TOWN (BERNAMA) – The Malaysian Domestic Trade and Consumer Affairs Ministry (KPDNHEP) will carry out spot checks on 4,000 premises at tourist centres nationwide in conjunction with Visit Malaysia 2020 (VM2020).
Its enforcement director, Datuk Iskandar Halim Sulaiman said the operation dubbed, Ops Indah was the ministry’s move to protect consumers from unethical traders seeking excessive profits at tourist centres.
“We will begin Ops Indah in Penang as the northern state receives 1.9 million visitors annually,” he said in a press conference after a Price Compliance Programme (Ops Indah) at Bukit Bendera yesterday.
Ops Indah, which is aimed at ensuring traders display price tags on food and labelling food content as it is mandatory for them to do so, he added.
“Compliance to the criteria is necessary to prevent traders from confusing customers, while ensuring tourists are not fleeced with imitation products,” he said.
Iskandar said the operation would be carried out from time to time across the country until the end of this year.
“Enforcement officers will be stationed at the focal point of shopping areas such as wet markets, farmers’ market, supermarkets including souvenir shops to conduct inspection and monitoring,” he said.
Iskandar also advised consumers to lodge consumer-related complaints through the right channels so that the enforcement officers could investigate the matter and take action in the event of any price distortion in the respective premises.
He added traders who failed to display prices could also be slapped with a maximum fine of RM50,000 or faced two years jail or both.
They could also be issued a RM25,000 compound. Companies can be fined up to RM100,000 and issued a compound of RM50,000.
The penalties, Iskandar said, fall under the Price Control and Anti-Profiteering Act 2011.