Galleria YMRM hosted an exclusive private launch for its new range of high quality Japanese microfiber fabrics, ARSH, at its flagship store in Sengkurong yesterday.
The launching saw Indian High Commissioner to Brunei Darussalam Ajaneesh Kumar present as guest of honour, and the attendance of several VIP guests from large corporation CEOs to prominent businessmen.
ARSH, which translates into crown from the Arabic Language, represents the richest in deluxe Japanese microfibre fabrics for menswear and is highly appraised for its comfort as it is made of material that allows breathing of air through the fabric, giving its users extra comfort, especially in hot climates.
According to the Chairman of YMRM Group Ramesh J Bhawnani, the launch of the new product, which they brought exclusively from Japan to the Brunei market, represents the company’s commitment in providing the best quality fabric for Bruneians, while also giving them value for their money.
The company’s Managing Director Hitesh R Bhawnani said the launch marks another milestone for YMRM as it strives to bring in quality fabrics for its customers and invited those who have not tried the new fabric to visit their stores.
The Indian High Commissioner, while congratulating YMRM, lauded the new product launch by saying that it is “something so valuable and appropriate” for the climate of the country.
Following the official launch and ribbon-cutting ceremony, dozens of invited guests were invited to the preview of the new products, allowing them to have a feel of ARSH. The special evening also saw live jazz music performances.