Minister attends ATF TRAVEX exhibition

Rokiah Mahmud

Minister of Primary Resources and Tourism Dato Seri Setia Awang Haji Ali bin Haji Apong yesterday visited the ASEAN Tourism Forum Travel Exchange (ATF TRAVEX) at the East Wing Exhibition Hall, Bridex International Conference Centre, Jerudong.

ATF TRAVEX is a platform for selling and buying of regional and individual tourism products of ASEAN member countries – a business to business trade show that is part of the annual ATF.

TRAVEX aims to provide business-matching opportunities for suppliers of tourism products and services in ASEAN and for international buyers to meet and foster business relationships. All exhibitors and buyers have their appointments scheduled prior to arriving in Brunei Darussalam.

The three-day event which began yesterday until tomorrow offers buyers from around the world the opportunity to shop for some of the best and latest travel and tourism products from across Southeast Asia. Some 300 ASEAN exhibitors, 200 travel trade buyers, and international and local media are attending TRAVEX this year.

Showcasing their products at TRAVEX are top travel and tourism suppliers representing ASEAN member countries – Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

ABOVE & BELOW: Minister of Primary Resources and Tourism Dato Seri Setia Awang Haji Ali bin Haji Apong, Permanent Secretary at the MPRT Pengiran Haji Kamalrudzaman bin Pengiran Haji Mohd Ishak, Deputy Permanent Secretary (Tourism) at the MPRT Wardi bin Haji Mohammad Ali, and Tourism Development Department senior officials in a group photo with exhibitors; and the minister takes a closer look at the exhibitions. PHOTOS: BAHYIAH BAKIR

The minister toured several ASEAN booths participating at the TRAVEX.

Representing Brunei Darussalam this year are Darussalam Holdings Sdn Bhd, The Empire Brunei, Freme Travel Services, Jerudong Park Country Club, Mulia Hotel, Oceanic Quest Brunei and Royal Brunei Airlines.

According to organiser, TTG Asia, Europeans make up the majority of approved buyers at 41 per cent, followed by Asians at 32 per cent while the Americans at 15 per cent.

The rest of the approved buyers hailed from Australia, New Zealand, Azerbaijan and Estonia. One of the early-stage approved buyers Bidtravel Operations Manager Jaime Monfort from Spain said the company is looking to develop, group tours with tailored packages particularly from Brunei, Cambodia, Laos, Malaysia, the Philippines and Vietnam at TRAVEX 2020.

Meanwhile, General Manager of Cosmopolis Guillaume Vaudey de Vaudrey from France said he is keen to start partnership with representatives from Brunei, Malaysia, Singapore and Thailand.

Also present during the visit were Permanent Secretary at the Primary Resources and Tourism (MPRT) Pengiran Haji Kamalrudzaman bin Pengiran Haji Mohd Ishak, Deputy Permanent Secretary (Tourism) at the MPRT Wardi bin Haji Mohammad Ali, and Tourism Development Department senior officials.