Malaysia kick-starts VM2020 campaign

Rokiah Mahmud

Malaysia kick-started its Visit Malaysia Campaign 2020 (VM2020) by participating in the ASEAN Tourism Forum (ATF) 2020 in Brunei Darussalam from January 12-16.

The Malaysian delegation was led by Minister of Tourism, Arts and Culture Datuk Mohamaddin bin Ketapi and accompanied by Secretary General of Ministry of Tourism, Arts and Culture Dato’ Dr Noor Zari bin Hamat and Director General of Tourism Malaysia Datuk Musa bin Haji Yusof.

A series of meetings among ASEAN tourism ministers and senior officials are held from January 12-16. A joint media statement by the ASEAN Ministers of Tourism stating resolutions and relevant decisions for developing the tourism industry in the ASEAN region as decided during the bilateral meetings will be issued today.

Malaysia also participated in ATF 2020 TRAVEX exhibition to engage with Malaysian tourism industry players and organisations which received support from buyers and media at Tourism Malaysia’s booth.

This year, ATF witnessed participation from 160 international buyers and 109 international and local media.

A total of 37 delegates from 22 Malaysian tourism industry players including hotels, tour operators, tourism organisations and airlines participated in ATF 2020 TRAVEX.

Tourism Malaysia set up a 54-square-foot pavilion to facilitate Malaysian sellers to hold discussions with buyers and provided updates on tourism products and other tourism-related information in Malaysia.

Malaysia’s participation in the ATF 2020 is expected to attract more international tourists to Malaysia to achieve the campaign’s target of 30 million tourists and USD24.44 billion (RM100 billion).

Minister of Tourism, Arts and Culture of Malaysia Datuk Mohamaddin bin Ketapi and officials at the launch of Visit Malaysia 2020 campaign launch. PHOTO: BAHYIAH BAKIR