Brunei Darussalam will be the centre stage for the discussion of promoting tourism in the region and will have the opportunity to showcase its unique tourism sites to delegates at the 39th ASEAN Tourism Forum (ATF) from today until January 16 and ATF TRAVEX from January 14-16.
ATF is a co-operative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination, involving tourism industry sectors in Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
Meanwhile, the ATF TRAVEX is the longest-running annual ASEAN leisure travel trade event, showcasing the largest contingent of ASEAN sellers.
ASEAN recognises the need to keep pace with the dynamics and demands of changing travel patterns, demographics, behaviours and preferences.
The future of ASEAN travel will be the focal point of industry conversation and opportunity at both official meetings and TRAVEX – the world’s largest ASEAN destination, product and service showcase.
A total of 838 delegates are expected to attend the ATF including Tourism Ministers and Official Meetings delegates from ASEAN member countries.
A total of 263 exhibiting delegates are also expected to attend the ATF Travex and 150 exhibiting booths from companies and properties across the 10 ASEAN member countries that are participating.
Meanwhile, 161 buyers from 43 countries or territories – Australia, Azerbaijan, Bangladesh, Brunei Darussalam, Bulgaria, Cambodia, Canada, China, Czech Republic, Estonia, France, Germany, Greece, Hong Kong SAR, India, Indonesia, Italy, Japan, Latvia, Lithuania, Macedonia, Malaysia, Mexico, Myanmar, Nepal, the Netherlands, Pakistan, the Philippines, Poland, Portugal, Russia, Singapore, Slovakia, South Korea, Spain, Sri Lanka, Switzerland, Thailand, Turkey, the United Arab Emirates (UAE), the United Kingdom (UK), the United States (US) and Vietnam are expected to attend the ATF Travex.
The largest number of buyers are from China (11 per cent), the Philippines (seven per cent), Singapore (six per cent), India (six per cent), Malaysia (five per cent), and Cambodia (four per cent).
Some 109 media personnel from 21 countries are expected to arrive in the country for the ATF Forum and Travex coverage. They are from Australia, Bahrain, Cambodia, China, Croatia, Czech Republic, Finland, India, Indonesia, Jordan, Malaysia, the Philippines, Poland, Russian Federation, Singapore, South Korea, Thailand, Turkey, the UK and Vietnam.