A mesmerising show

Daniel Lim

The glitz and glamour along with the accompanying lights and sounds are a main staple of a trade show, as companies from across the world gather to showcase the latest tech, innovations and new releases.

This is no different with the Singapore Motorshow 2020 held at the Suntec Singapore Convention and Exhibition Centre from January 9-12, featuring the unveiling and launching of several new car models in the Asia-Pacific Region from car companies from across the globe.

The Singapore Motorshow 2020 saw over 52,000 visitors attend, according to a press release from the event’s organisers which also stated that over 100 vehicles from 36 automotive brands were displayed.

President of the Motor Traders Association of Singapore Glenn Tan said, “The Singapore Motorshow 2020 was our largest edition yet, with more brands in participation than ever before. I am happy that even after six years, this continues to be the main automotive event here. I would like to thank everyone who has contributed to its success, and we will continue working hard to raise the bar in the coming years.”

I attended the Motorshow to cover the launch of the New Defender by Jaguar Land Rover for the Asia-Pacific Region. Over the course of 67 years, the Land Rover Defender has been a symbol for those who seek adventure, and this tradition continues with the New Land Rover Defender 2020. With a myriad of customisable options available, the New Defender is a one of a kind vehicle that adapts to the lifestyle of casual and extreme users.

The entrance to Singapore Motorshow 2020. PHOTOS: DANIEL LIM
Land Rover booth showcasing the newly launched Defender and Discovery Sport

I was also fortunate to see the rest of the motorshow and viewed several launches. I took in the atmosphere, at the extravagant event. As this was my first time attending a motorshow of such calibre, I didn’t really know what to expect, but it was a great experience.

I also took the opportunity to explore away from the gathering crowd of journalists and media representatives; as it can be quite difficult to remain composed amid the swirling hype of the launches.

Continuing my roam around the venue, I noticed that there were plenty of electric vehicles being showcased and being a tech savvy nerd myself; I wandered around some of the booths. While the dream of having electric vehicles in Brunei has yet to become reality, one can aspire to own a vehicle not only for its looks, but also for its quietness and acceleration.

As the group of journalists and media representatives started to catch up with me in my tour, I decided to rejoin them for the rest of the event.

One of the car unveilings featured BMX riders doing tricks one could say it was one of the more unconventional and standout unveilings of a new vehicle out of all the launches made during the motorshow.

My time spent at the Singapore Motorshow 2020 was quite the experience, as not only did the event serve to showcase the best and newest releases in the region for eager fans and motor-heads, but also to allow visitors to view these new vehicles up close and personal.