Record-breaking figure for Audi in November

Audi AG delivered around 163,350 cars (+23.1 per cent) to customers worldwide last month, more than ever before in a single month of November.

Apart from the strong growth in Europe (+33.0 per cent), which is still due to prior-year effects, record figures in the core regions of North America (+17.3 per cent) and China (+16.8 per cent) contributed to the new record-breaking figure.

The company also exceeded the prior-year cumulative figures for the first time since the start of the year:

From January through November the brand with the Four Rings delivered around 1,669,600 premium automobiles (+0.7 per cent).

“Our model initiative is gaining traction globally at the year-end,” said Member of the Board of Management for Sales and Marketing Hildegard Wortmann at Audi AG. “North America has been reaping the benefits of the full availability of the new Audi Q3 for the past few months; the two electric models, the Audi e-tron and Audi Q2 L e-tron, as well as the Audi Q8 bolstered our portfolio in November in China. Despite the increasingly difficult environment, we therefore still expect our deliveries to customers to perform robustly and to see slight growth for 2019 as a whole.”

Deliveries in Europe increased to around 707,650 cars since January, a year-on-year increase of 2.2 per cent. The sharp increase of 33.0 per cent to around 58,300 units in November is once again also down to prior-year effects associated with the WLTP switchover and model changeovers.

Canada and the United States generated strong demand in November for the new Audi Q3. PHOTO: AUDI

In Germany, Audi handed over 19,526 cars to customers in November, an increase of 24.3 per cent. Deliveries rose 4.1 per cent to 253,443 cars since January.

The Audi Q3 (23,303 cars, +67.7 per cent), the Audi A6 (41,899, +18.4 per cent) and the Audi Q8 (5,751 cars, +131.2 per cent ) contributed positively to growth in the domestic market.

The North America region saw deliveries increase in November to a new record-breaking figure of 25,230 cars (+17.3 per cent), with around 241,100 vehicles delivered to customers (-3.3 per cent) since the start of the year.

In the United States (US), deliveries increased by 20.7 per cent to 20,618 cars in November. Audi delivered 198,261 cars in the US since January, almost on a par with the prior-year figure (-1.1 per cent).

Deliveries in Canada were once again up in November (3,416 cars, +4.4 per cent), with the company delivering 31,829 cars (-10.0 per cent) since the start of the year.

Both countries generated strong demand in November for the new Audi Q3, which went on sale in July, (USA: 2,497 cars, +256.7 per cent; Canada: 929 cars; +231.8 per cent) along with the new Audi Q8, which remains market leader in its segment.

In China, 67,402 cars delivered (+16.8 per cent) in November set a new record-breaking figure. Cumulative deliveries were up 3.5 per cent to 618,596 units. Growth was driven in part by the high demand for the A6 L (16,559 cars; +9.3 per cent).

The Audi Q2 L was also introduced in China as an all-electric model in November.

Apart from the locally produced Audi Q2 L e-tron, the Audi e-tron also went on sale in China in the middle of last month.