Ethical conduct must to promote country’s good image

Lyna Mohamad

This week’s pre-dawn talk recommended ethical conduct as an important factor to acquire a good image in the tourism industry.

The talk on Menerapkan Ciri-Ciri Islam Dalam Pembangunan Pelancongan (Instilling Islamic Qualities in Tourism Development) was delivered by Co-founder of Al-Minhaaj Centre and a certified Da’ie at the Brunei Islamic Religious Council (MUIB) Abdul Rahman bin Haji Ajak.

“Avoiding bribery, respecting and providing hospitality to tourists, as well as honesty and fairness, are among the properties of ethical conduct,” he said.

“Also of paramount importance in the development of tourism is that airport personnel must carry out their responsibilities honestly and conscientiously.

“This includes not abusing their authority, such as detaining tourists without any valid reason and releasing them for money.

ABOVE & BELOW: Minister of Defence II Pehin Datu Lailaraja Major General (Rtd) Dato Paduka Seri Haji Awang Halbi bin Haji Mohd Yussof; Minister at the Prime Minister’s Office Dato Seri Setia Haji Awang Abdul Mokti bin Haji Mohd Daud; Minister of Transport and Infocommunications and Acting Minister of Primary Resources and Tourism Dato Seri Setia Awang Abdul Mutalib bin Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohammad Yusof; Minister of Culture, Youth and Sports Major General (Rtd) Dato Paduka Seri Awang Haji Aminuddin Ihsan bin Pehin Orang Kaya Saiful Mulok Dato Seri Paduka Haji Abidin; and Commander of the Royal Brunei Armed Forces Major General Pengiran Dato Paduka Seri Aminan bin Pengiran Haji Mahmud at the event; and Co-founder of Al-Minhaaj Centre and a certified Da’ie at the Brunei Islamic Religious Council (MUIB) Abdul Rahman bin Haji Ajak delivers his talk. PHOTOS: YUSRIN JUNAIDI & LYNA MOHAMAD

“Tourists should be greeted with courtesy, smile and kind words, without any prejudice. Immigration personnel should refrain from discriminatory behaviour, while treating only Malay-speaking tourists well.”

The talk also advised taxi drivers to be courteous at all times and not to exploit tourists by taking unnecessarily long routes.

In attendance were Minister of Defence II Pehin Datu Lailaraja Major General (Rtd) Dato Paduka Seri Haji Awang Halbi bin Haji Mohd Yussof; Minister at the Prime Minister’s Office Dato Seri Setia Haji Awang Abdul Mokti bin Haji Mohd Daud; Minister of Transport and Infocommunications and Acting Minister of Primary Resources and Tourism Dato Seri Setia Awang Abdul Mutalib bin Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohammad Yusof; Minister of Culture, Youth and Sports Major General (Rtd) Dato Paduka Seri Awang Haji Aminuddin Ihsan bin Pehin Orang Kaya Saiful Mulok Dato Seri Paduka Haji Abidin; and Commander of the Royal Brunei Armed Forces Major General Pengiran Dato Paduka Seri Aminan bin Pengiran Haji Mahmud.

This week’s programme was hosted by the Ministry of Religious Affairs (MoRA) and the Ministry of Primary Resources and Tourism, with the support of the Prime Minister’s Office, as part of the Masjidku Makmur, Negaraku Berkat programme to encourage the presence of more worshippers for mass Subuh prayers at the Omar ‘Ali Saifuddien Mosque.