THE WASHINGTON POST – It’s Qiyana. The League of Legends character is just standing there, imprinted on a black T-shirt. It’s called gaming fashion, and it costs USD670.
The historic crossover between high fashion and esports continues with Louis Vuitton releasing its capsule collection from its partnership with Riot Games and League of Legends. The two highly regarded companies worked together for the League of Legends World Champsionship Finals in Paris last month, where hip hop super group True Damage debuted and in-game character skins designed by Louis Vuitton were released as part of the couture-flavoured partnership.
Among the real-world goods, the T-shirt is probably the most eyebrow-raising in the line of the 47 pricey products. The most expensive item is the ‘LVXLOL Leather Biker Jacket’, which will do about USD5,650 in true damage to your wallet.
Other items include a Qiyana key holder and bag charm for USD515, a camouflage-inspired bucket hat for USD730, or a pair of very-anime-looking sneakers for more than USD1,000.
None of the prices are a departure for Louis Vuitton products, not even the four-figure cost of the brand’s version of a smartwatch, the Tambour Horizon. The new League of Legends version will run you USD3,060, about the same price as its other models.
Louis Vuitton’s partnership isn’t its first with a video game brand. In 2016, the company partnered with Square Enix to promote the Final Fantasy series, featuring the game’s lead woman, Lightning, in an ad campaign.
It may seem like this partnership is targetting a small Venn diagram of fans that are into both League of Legends and Louis Vuitton, but Louis Vuitton and League are huge brands in Asia.
Last year’s World Championships were held in Seoul, where Louis Vuitton is wildly popular.
And LV recently announced plans to add about 1,500 manufacturing jobs to meet huge Chinese demand. The 2020 League of Legends World Championship will be held in Shanghai.