Snapchat checks for deception in political ads

SAN FRANCISCO (AFP) – Snap on Monday confirmed that it checks political ads at Snapchat to make sure they are not deceptive or misleading and thus enforce its ban on such material.

The strategy seems to be a middle ground between Facebook’s controversial tolerance of proven lies in political ads and Twitter’s decision to ban them all together. “We subject all advertising to review, including political advertising,” Snap Chief Executive Evan Spiegel said in a story published by CNBC.

Snap policies prohibit political ads that are deceptive or misleading, with an in-house team reviewing such paid messages to make sure they don’t break the rules.