Six Brunei businesses join Malaysia Fashion Week

Lyna Mohamad

Six Brunei businesses joined the sixth edition of Malaysia Fashion Week (MFW) for the first time as part of an enterprise development collaboration between Bank Islam Brunei Darussalam (BIBD) and DARe (Darussalam Enterprise) at Publika Shopping Gallery in Solaris Dutamas, Kuala Lumpur from October 14-20.

The six businesses are Mumtaz, Rozai Hijab, Al-Hayaah, modest Islamic wear Baital Hijaab and Mudaser as well as natural cosmetics producer Mukaku, who were identified as part of a group under the BIBD Catalyst programme.

The BIBD Catalyst programme is a pilot initiative under the entrepreneurship umbrella focussing on businesses that have export potential which was started in 2018.

“We hope the programme will be further advanced with this kind of exposure at the MFW.

“DARe, our partner in this initiative, will support the Catalyst mentees to have business matching opportunities and take this opport-unity seriously to elevate their business model and have plans to break boundaries within ASEAN and beyond,” said BIBD Head of Retail Banking Group Hajah Nurul Akmar binti Haji Md Jaafar.

Meanwhile, DARe Manager of Market Access Diana binti Haji Ramli said, “We believe MFW is a good platform for our businesses to create brand awareness, launch their products and to seek potential partners and distributors for them to expand to Malaysia.”

Guest of honour Yang Amat Mulia Tunku Puteri Johor, Tunku Kamariah Ameenah Maimunah Iskandariah binti Almarhum Baginda Al-Mutawakkil Alallah Sultan Iskandar Al-Haj attended the MWF launch.

High Commissioner of Brunei Darussalam to Malaysia Dato Paduka Haji Alaihuddin bin Pehin Orang Kaya Digadong Seri Lela Dato Seri Utama Haji Awang Mohd Taha officiated during the ribbon-cutting ceremony at the Brunei booth along with representatives of the Brunei businesses.

The six businesses were identified as potential pipelines for DARe’s new programme Elevate that will facilitate and drive promising micro, small and medium enterprises to achieve continuous growth through customised and tailored strategic roadmaps, business coaching and mentorship, networking, funding solutions or advice and other development programmes, which is expected to be launched later this year.

The participation will give Brunei fashion and beauty businesses a platform to seek opportunities in Malaysia.

High Commissioner of Brunei Darussalam to Malaysia Dato Paduka Haji Alaihuddin bin Pehin Orang Kaya Digadong Seri Lela Dato Seri Utama Haji Awang Mohd Taha during the ribbon-cutting ceremony. PHOTO: DARE