Progresif, Coffee Bean Brunei pen digital network deal

Lyna Mohamad

Progresif Cellular Sdn Bhd expanded its digital network with The Coffee Bean Brunei with the signing of an agreement during a ceremony held at One City Shopping Centre, in Kampong Sungai Hanching yesterday.

According to a statement from Progresif, the agreement paves way for both parties to enhance cooperation in providing innovative digital solutions to achieve mutual marketing and promotional targets.

Signing the agreement were Progresif CEO Paul Taylor and Managing Director of PAR Group of Companies Yang Amat Mulia Pengiran Anak Abdul Mun’im bin Pengiran Anak Haji Tahiruddin.

Nurul Haniah binti Md Haji Jaafar from Progresif and The Coffee Bean Brunei General Manager Art Terrado were present.

“We’re excited about our new partnership with The Coffee Bean Brunei and the opportunities that this will bring to drive greater synergy through our combined focus on innovation,” said Chief Marketing Officer of Progresif Devin Edwards.

He pointed out that the initial project will allow artists and event promoters to reach a wider community to drive greater attendance and sustainability.

Customers will be able to purchase Progresif events tickets over the counter in all Coffee Bean gourmet outlets, and soon throughout all outlets in Brunei.

Coffee Bean will also be integrating Progresif PAY as a payment option and will begin streaming Progresif Radio content at all Coffee Bean outlets.

In celebration of the occasion, Progresif and Coffee Bean will also give out its new Matcha Sakura Ice Blended drinks to the first 50 customers that claim the drink at any Progresif events.

Managing Director of PAR Group of Companies Yang Amat Mulia Pengiran Anak Abdul Mun’im bin Pengiran Anak Haji Tahiruddin and Progresif CEO Paul Taylor exchange the documents at the ceremony. PHOTO: BAHYIAH BAKIR