It was a truly BMW experience for six lucky BMW owners who visited the hometown of the German-based car in Munich earlier this month, courtesy QAF Auto Sdn Bhd.
The group, along with their partners and BMW representatives, toured Munich City in a private coach on the first day, followed by the much-awaited visit to the BMW Welt and BMW Museum – one of the major highlights of their travel experience.
BMW Welt – which means BMW World in German – features futuristic architecture and hosts a range of exhibitions for all the BMW Group brands and products including BMW, MINI, Rolls-Royce and BMW Motorrad.
The main vehicles featured were the BMW 8 Series Coupe, BMW M8 Gran Coupe, BMW X7 and the BMW 7 Series. Another astonishing corner – especially for BMW fans, was the M Town where four BMW M models – BMW M5, BMW X3 M, BMW X4 M and the BMW M4 Coupe were showcased. M Town – where too much is just right – is a virtual world which is now brought to life for the first time inside BMW Welt in cooperation with BMW M GmbH.
The group also spent time at the Lifestyle and Accessory shop at the BMW Welt for souvenirs and keepsakes. Across the street from their first visit at the Welt, the group went on a guided-tour to BMW Museum, where they experienced a fascinating presentation of BMW, its history and brand. According to the tour guide, the BMW Museum, which receives more than three million visitors every year, was founded in 1973 as one of the first ever brand museums and was redesigned and expanded in 2008.
Some 125 of the brand’s most attractive automobiles, motorcycles and engines are displayed across the 5,000 m² multi-levelled building.
As much as the stunning vehicles attracted visitors, the building’s architecture was equally inspiring which coincides with the BMW models.
In Southern Bavaria, the group visited the Neuschwanstein and Hohenschwangau Castle, built in the 19th Century by King Ludwig II. The construction of the Neuschwanstein Castle began in 1869 and was originally projected to last three years, but King Ludwig II died in 1886 before it was completed. It was said that Walt Disney created the Magic Kingdom based on the Neuschwanstein Castle. The castle receives about 1.5 million visitors, making it one of the most visited in Germany and Europe.
The trips were very-much valued by the participants as they learnt to appreciate and delve more into the details of their favourite car model.
“The best part of the trip was to experience and explore both BMW Welt and the guided museum tour. It was amazing to see the progress and the different generations of BMW cars,” participant Lim Ying Sing said.
Lim said her favourite part at the BMW Museum was the showcase of the first generation of all the different series.
“Overall, it was a wonderful trip and it was great to learn about BMW cars and where it originated from,” she added.
Rabiah binti Ibrahim echoed same. She said at the BMW Welt, she was fascinated by the M Series displays, while she also enjoyed learning the history of the brand at the BMW Museum.
“The trip was a great experience; great group, good hotel and location, it was well organised. BMW representatives took care of everyone well,” she added, thanking BMW Brunei.
Vince Soon particularly enjoyed his trip to the BMW Headquarters. The building is shaped to resemble the four cylinders in a car engine.
“BMW Museum makes you appreciate the brand more due to its strong heritage,” he said.Ampuan Mohd Anwar said the visit was a once in a life time opportunity and the fact that he was able share the experience with the BMW family, customers and staff was an added bonus.
Asked on what he found most interesting, he said, “The unique, iconic shape and design of the building.
“We also got to know in detail the history of BMW and also the chance to see the car models that I never dreamt I could ever see in real life, such as BMW Isetta and BMW Vision,” he added.
BMW Marketing Manager Siti Salwa binti Haji Mustapa shared the trip has taken her love for the brand to another level.
“Having worked for the brand for eight years, I think the travel experience to visit the hometown of where the brand originated from was simply exceptional. I had goosebumps just setting my foot in front of the BMW Welt, overseeing the BMW Headquarters. I’m in love with the brand now more than ever. It is truly an experience that I will never forget and I definitely want to go back,” she said.