SAN FRANCISCO (AFP) – Apple is making cinema alliances that would allow theatre debuts for films created for its online streaming service set to launch in November, the Wall Street Journal reported on Friday.
The Journal cited anonymous sources as saying Apple hoped theatrical releases would boost the prestige of the service and help attract top film-industry talent to Apple TV+.
Apple did not immediately respond to a request for comment.
Theatre releases could also qualify TV+ films for major industry awards. Streaming rivals Netflix and Amazon Prime have released some of their original films in theatres, with works winning accolades.
Apple TV+ service will launch on November 1 in more than 100 countries at USD4.99 per month and will include a “powerful and inspiring lineup of original shows, movies and documentaries.”
While Apple’s streaming service will have limited content at first, its price is below the USD6.99 for the forthcoming Disney+ service and the more expensive plans from Netflix.
Apple is featuring scripted dramas, comedies and movies as well as children’s programmes in the service, which will compete against streaming giants like Netflix and Amazon.