Creative Economy Week ends on high note

|     Aziz Idris     |

THE final day of the Creative Economy Week concluded with an interactive art exhibition, forum and an AR/VR (Augmented Reality/Virtual Reality) workshop at Yayasan Sultan Haji Hassanal Bolkiah Complex yesterday.

Over 100 creatives from different backgrounds participated in the event with 54 individuals joining the Creative Sprints.

Prizes for the Creative Sprints winners were presented by the guest of honour, Minister of Culture, Youth and Sports Major General (Rtd) Dato Paduka Seri Awang Haji Aminuddin Ihsan bin Pehin Orang Kaya Saiful Mulok Dato Seri Paduka Haji Abidin.

Among the categories competed include Interior and Graphic Designs, CGI (Computer-Generated Imagery) and User Interface or User Experience (UI/UX).

The Creative Economy Week is a week-long work-festival, featuring a curated series of workshops, experiences, competitions and forums to promote the development of creative industries in Brunei.

ABOVE & BELOW: Minister of Culture, Youth and Sports Major General (Rtd) Dato Paduka Seri Awang Haji Aminuddin Ihsan bin Pehin Orang Kaya Saiful Mulok Dato Seri Paduka Haji Abidin presents a certificate to the winner of Creative Sprint; and Yasmin Jaidin explains to guests about her interactive installation. – PHOTOS: AZIZ IDRIS

The event brought together artists, entrepreneurs and professionals from various backgrounds to showcase the ways which creativity plays an active role in different lines of work across other industries, beyond the arts.

Regional facilitators from MeshMinds (Singapore) and Ketemu Project (Indonesia) were also invited.

The art exhibition on the last day saw two local artists, Nadiah Suhaili and Yasmin Jaidin showcasing their masterpiece.

Nadiah Suhaili is an Art Therapist and she showcased an installation on the symbiotic relationship between art and people during the exhibit while Yasmin Jaidin’s practice revolves around materiality by working with media that can be found every day.

“The interactive installation is a comment on how the ecology of the gallery space has progressed into our contemporary where technology is an everyday necessity,” said Yasmin.

Organisers, Creative Core BN and InTurn Co said, “This event is the beginning of a journey; a Launchpad. Some of the projects will continue to run independently after Creative Economy Week, building towards a second instalment next year.”