| Lyna Mohamad |
LOCAL travel agents and establishments linked to the tourism industry attended the Table Top Conference for Branding and Priority Destination at The Rizqun International Hotel in Gadong yesterday.
The Ministry of Tourism of Indonesia and the Indonesian Embassy in Brunei Darussalam jointly hosted the conference as part of the side-events for the Indonesian Travel Fair this weekend.
Indonesian Ambassador to Brunei Darussalam Dr Sujatmiko was the guest of honour.
Director of Promotion for Malaysia, Brunei, Java and Kalimantan Region at the Ministry of Tourism of Indonesia Adella Raung said Indonesia was ranked among the top 20 fastest growing travel destinations in the world by The Telegraph.
“Brunei Darussalam is in close proximity and culture with Indonesia and has also become one of the important markets. Looking at Brunei’s outbound data, Indonesia ranks third among the countries most frequently visited by Bruneians, after Malaysia and Singapore,” she said.
Adella added that last year’s statistics of 15.8 million international visitors to Indonesia was an increase of 12.58 per cent as compared to 2017 and twice as large as the growth in Southeast Asia (7.80 per cent) and the rest of the world (5.65 per cent).
“With the Ministry of Tourism of Indonesia carrying out a number of efforts such as Marketing and Promotion, Strategy, Priority Destination Development, and also Tourism Human Resources Development, the target of foreign tourist arrivals to Indonesia this year is 20 million, or an increase of 26.53 per cent from 2018,” she said.
“On this note, Indonesian Tourism Minister Arief Yahya is optimistic about achieving this target and the tourism sector as the largest contributor of forex to Indonesia, thus outperforming the crude palm oil (CPO) and the oil and gas sectors.
“To realise the target, our Ministry of Tourism will implement three special programmes in the tourism marketing field: Super Extraordinary, Extraordinary and Ordinary, with the Ordinary programme having been successfully carried out in previous years through the branding, advertising, and selling (BAS) promotion programmes.
“The Extraordinary programme features a new programme launched last year, and is called extraordinary because it uses breakthrough and innovative methods, while the Super Extraordinary programme is a special one which is intentionally kept as the ultimate weapon to achieve the end target of 20 million foreign tourists this year.
“The Super Extraordinary programme consists of three programmes: Border Tourism, Tourism Hub, and Low-Cost Terminal,” she added.
According to Adella, this year’s tourism plans will also focus on hard-selling activities and cooperation with airlines/wholesalers, as well as the development of 10 emerging tourist destinations.
The 10 new destinations were listed as Lake Toba in North Sumatra, Tanjung Lesung in Banten, Tanjung Kelayang in Belitung, Seribu Islands in Jakarta, Borobudur in Yogyakarta, Mount Bromo in East Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, Morotai in North Maluku and Wakatobi in Southeast Sulawesi.
Meanwhile, Seribu Islands, one of Indonesia’s top 10 destinations, was highlighted in a presentation by acceleration team member for Seribu Islands Dodi Riadi.
The event also included a networking session between local travel agents and their Indonesian counterparts involved in the Indonesian Travel Fair this weekend.
The participating travel agencies are Asonanggroe Wisata Tour & Travel Med Imam Travel, Jemila Travel and Sabang Travel from Aceh, BMW2002 Tour & Travel and Ero Prima Wisata from West Sumatera, Universal Tour and Travel Lovin Tour Indonesia from Jakarta, Lisa Tours & Travel from Jogjakarta, Prasana by Arjani Resorts in Bali, and Great Day Holiday Tour & Travel from Bali.