EU fines Hello Kitty owner USD7M in antitrust ruling

BRUSSELS (AP) – European Union (EU) authorities have fined the Japanese company behind Hello Kitty for restricting cross-border sales of toys, mugs, bags and other products featuring the cartoon cat girl.

The EU’s Antitrust Commissioner Margrethe Vestager said yesterday that Sanrio Co was fined 6.2 million euros (USD7 million) because the company violated the bloc’s competition rules with licensing agreements that banned traders from selling merchandise in different countries.