BMW Group beats market trend: Sales and market share grow in first half year

BMW Group sales continued their positive trend in June: worldwide deliveries were up 0.7 per cent on the same month last year, with a total of 240,674 premium BMW, MINI and Rolls-Royce vehicles sold.

This brings the company’s total sales for the year to date to 1,252,837 (+0.8 per cent), the first time the company has sold more than 1.25 million vehicles in the first half of the year. This sales growth was achieved despite ongoing volatility in several markets around the world.

“Our model rollout is clearly having a positive impact on our sales result, with our exciting new vehicles getting very positive feedback from customers. In the first half year, we were able to counter the trend and grow sales above market, thereby gaining further market share,” said Pieter Nota, member of the BMW AG Board of Management responsible for Customer, Brands and Sales.

“For the first time ever, we have delivered more than 1.25 million vehicles in the first half of the year. Our new X family vehicles are more popular than ever, with sales up 23.1 per cent compared to the first half of last year. And as we saw at our #NEXTGen event in June, where we celebrated six innovative world premieres, there is plenty more to come.”

Overall sales of BMW brand vehicles grew by 1.4 per cent in June, with 203,523 delivered to customers worldwide in the month. That result brings the brand’s sales total for the first half of the year to 1,075,959 / +1.6 per cent. Both figures represent new record highs for the brand.

The new BMW X3

The new or revised BMW X vehicles continue to be the brand’s biggest growth drivers, with global sales of the BMW X2 up 19.1 per cent in June, while sales of the BMW X3 rose by 66.6 per cent. Deliveries of the BMW X4 increased by 70.8 per cent. Less than three months after market launch, 13,555 luxury BMW X7 vehicles have already been delivered to customers around the world. In the first half of the year, 467,134 BMW X vehicles were delivered to customers worldwide, accounting for 43.4 per cent of the brand’s overall sales; that figure was just 35.8 per cent in the same period last year.

June was an exciting month for BMW Group electrified vehicles, with the announcement that the company will have 25 electrified models on the market by 2023, a full two years ahead of schedule.

More than half of these will be fully electric. At the company’s future-focussed #NEXTGen event, it was also announced that in 2021, sales of BMW Group electrified vehicles are expected to be double that in 2019. BMW i sales increased by 22.0 per cent in the first half of the year, with demand for the BMW i3 increasing by 21.2 per cent in the same period. Sales of the BMW 5 Series plug-in hybrid models increased by 43.4 per cent in the first half-year, while deliveries of the plug-in hybrid MINI Cooper SE Countryman ALL4* rose by 55.8 per cent.

Building on that success was the announcement at yesterday’s first showing of the MINI ELECTRIC* that over 40,000 customers have already registered interest in the car, which goes into production in Plant Oxford in November.

Meanwhile in an extremely competitive segment, and with the company maintaining its focus on profitability, MINI brand sales in the first half of the year decreased slightly. Deliveries in the year to date totalled 174.344 (-3.9 per cent) while sales in June decreased by 3.5 per cent to 36,645.

Strong sales growth continued at Rolls-Royce, with a total of 2,534 Rolls-Royce motor cars delivered to customers across the globe (+42.3 per cent) in the first half of the year. Growth was seen in every region worldwide, with sustained demand for all model families. Exceptional customer demand for Cullinan continues, resulting in a strong order book, already stretching into the first quarter of 2020. The marque remains on track for a strong year in 2019.

BMW Motorrad sales continue to grow strongly, with year-to-date deliveries up 7.1 per cent (93,188). In June, 18,230 (+7.4 per cent) premium BMW Motorrad motorcycles and maxi scooters were delivered to customers around the world.