OKEMOS, Michigan (AP) – From Meghan the Duchess of Sussex’s recent maternity clothing to Kate the Duchess of Cambridge’s love of LK Bennett wedges, the women continue to be trendsetters when it comes to their fashion choices. So much so that bloggers have made careers out of tracking who and what they wear.
Susan E Kelley founded the website What Kate Wore in 2011, when Britain’s Prince William got engaged to marry Kate Middleton.
“I had another blog, and anytime I wrote about Kate, there was this huge boost in readership. And so I talked about it with my husband. I said, ‘You know, do you think people would really be interested in reading about what Kate Middleton wears?’”
The site really took off when the royal couple took a tour of Canada and the United States a few months after their wedding.
“She’s changing outfits multiple times a day, and people loved it. There was this enormous interest in it, and it exploded on Twitter and on Facebook and it kind of rolled on from there,” Kelley said during an interview at her home in Okemos, Michigan, near Lansing.
Christine Ross of Lovettsville, Virginia, is co-editor of a website that follows the Duchess of Sussex’s style, called Meghan’s Mirror. The site actually launched before Meghan started dating Prince Harry, because Ross’ co-editor, Amanda Dishaw of Toronto, was a fan of Markle’s TV series Suits.
Once Harry and Meghan were spotted together in public, the actress’ profile went up. And so did visits to their site.
“When Meghan was seen at the Invictus Games with Prince Harry in Toronto, it just exploded, and all of a sudden it was like, ‘OK, this is serious. This is real. This is happening,’” said Ross. “People were so interested in what she wore and the charities that she worked with and the messages that she was sending, and the site just really took off from there.”
So, how exactly do these bloggers figure out who the duchesses are wearing?
Kelley said for official engagements, the Palace provides a minimal amount of information about the clothing worn.
“Kensington Palace will tell reporters at the scene the primary designer she’s wearing,” said Kelley, adding that the Palace doesn’t reveal who made Kate’s accessories.
But it also comes down to a study in repetition.
“Kate has designers that she goes to again and again,” Kelley said.
For Meghan’s Mirror, Ross said she and her team have studied fashion and will examine the Duchess of Sussex’s wardrobe down to the tiniest of details to get it right.