Thinner and better: Asus Zenbook laptops to become Bruneians’ top choice

|     Aziz Idris     |

CF KING Enterprise, distributor of Asus computer products in Brunei, launched the thinnest laptop on the planet with the brand new Asus ZenBook 13.3-inch UX333 and ZenBook 14-inch UX433 at the 22nd Consumer Fair (CF22) at the International Convention Centre (ICC) in Berakas yesterday.

Present to launch both models was CF King Enterprise Assistance General Manager Jassiline Yong and Asus Malaysia Country Manager Leo Tseng. Also present were management and staff from the IT solutions company.

According to Asus, the premium laptops have been redesigned to be thinner and lighter than ever before, and include an almost frameless NanoEdge display making it the title-holder of the “world’s most compact laptops”.

This is achieved with the incredibly thin bezels around the screen on all four sides, offering an up to 95 per cent screen-to-body ratio, which Asus claims gives the laptops the smallest footprint in their class.

The ZenBook 13 and ZenBook 14 can also come with Asus’ optional NumberPad that turns the touchpad into a full-size LED-illuminated numeric keypad. In addition, a special 3D infrared (IR) camera allows fast face login using Windows Hello, even in low-light environment.

Asus Zenbook 14 UX433 on display
Asus Malaysia Country Manager Leo Tseng speaks to the Bulletin. – PHOTOS: BAHYIAH BAKIR

However, Asus did not compromise performance with the compact design as it packed with some of the latest technology, including 8th-generation Intel Core processors, discrete graphics cards up to Nvidia GeForce GTX 1050 Max-Q, 16GB of RAM and super-fast PCIe SSDs (solid state drives).

These new ZenBooks also meet military-grade reliability standards that are able to withstand extreme altitudes, temperatures and humidity, and have been put through extensive drop, shock and vibration testing.

Leo Tseng believed the premium laptops are ideal choice for fellow Bruneians, especially for users who venture into business, entrepreneurship or fashion designing in particular.

“I hope Asus ZenBook becomes Bruneians’ top choice and the most preferred ultra-compact, ultralight laptop of all time,” he said.

Meanwhile, Jassiline Yong expressed her commitment working with the Taiwan brand Asus for over three decades and will continuously carry the Asus brand in the Sultanate with an incredible line-up of new innovative and sophisticated products for 2019.

The Asus ZenBook 13.3-inch UX333 and ZenBook 14-inch UX433 along with top models from Asus are on showcase at CF King’s booth at P161 (Plenary Hal). Customers who purchase an Asus laptop are entitled for a lucky dip during the CF22.