| Danial Norjidi |
THE ASEAN-Korea Centre together with the Ministry of Primary Resources and Tourism of Brunei Darussalam will organise the ASEAN-Korea Tourism Capacity-Building Workshop from January 30-31.
This was announced by the ASEAN-Korea Centre in a press release yesterday, which stated that the workshop will carry the theme ‘Promoting Brunei as an Attractive Growing Travel Destination’.
The workshop aims to assist tourism professionals in Brunei to enhance its competitiveness and deepen their knowledge of Korean tourism trends. It was shared that the event will include presentations, question-and-answer, an interactive networking session and on-site consultation.
It was also shared that famous Korean YouTubers will accompany the ASEAN-Korea Centre to take video clips to present the best of Brunei. A total of 80 participants from aviation business, hotel and resort, hospitality and tourism institutions are expected to attend the workshop.
Secretary General of the ASEAN-Korea Centre Lee Hyuk said, “Known as a hidden gem of ASEAN, Brunei has gained increasing attention in Korea with the broadcast of Korean TV shows such as Law of the Jungle in 2015 and Battle Trip in 2017. It attracted not only backpackers for its exotic jungle tour, but also couples who seek a beautiful and quiet place to relax.
“It is expected that ties between the two countries are set to be further strengthened as Royal Brunei Airlines offer direct flights from Incheon to Bandar Seri Begawan in 2018,” he said.
“Against this backdrop, I hope the workshop provides a platform for tourism professionals to share new strategies and insights to develop its tourism products and to exchange knowledge to pave the way for Brunei to become a competitive tourist destination.”
The press release noted that on January 30, tourism experts from Korea will visit Ulu Temburong National Park to offer on-site consultation to analyse its potentials, strengths, and points for improvement of the sites and activities.
A roundtable discussion will also take place to share ideas among participants. Ulu Temburong National Park is known for its unspoilt rainforest habitat and has been developing a reputation as a unique destination to enjoy jungle tour for Korean tourists.
It was also shared that the workshop will take place at the Radisson Hotel on January 31, beginning with an opening ceremony. At the workshop, four tourism experts will present on topics ‘Destination Branding and Marketing’, ‘E-Marketing in Tourism Industry’, ‘Analysis of Korean Tourist Travelling Brunei and Neighbouring Countries’ and ‘Case Analysis: New Approaches in Developing and Promoting Ecotourism Destinations’.