WILL.I.AM thinks current music sounds too dated.
The Black Eyed Peas star is worried that records hitting the charts sound too much like the material that was being released over 10 years ago.
He said, “Everything around music right now is so 2000s, like 2003.”
And the ‘I Gotta Feeling’ hitmaker was unimpressed by the performances at the recent American Music Awards (AMAs), which included Taylor Swift, Jennifer Lopez, Jessie J and his own bandmate Fergie.
However, he thinks it is difficult for such televised shows to engage with audiences nowadays because gadgets such as smart phones and tablets are more suited to a short attention span.
He told the New York Post newspaper’s Page Six column, “Nothing was like, ‘Oh my!’.
“It’s like, I don’t know how you compete with ‘refresh. “Everyone is ‘refreshing’ their phones, and songs just always seem to be in the background. You’re competing with my thumb flipping channels.”
The 39-year-old producer recently admitted he is planning to “energise” and has no desire to retire.
Quizzed on whether he was planning to leave the music industry behind, he said, “You know what rhymes with retire? Expire. We ain’t expiring, we ain’t retiring. If it rhymes with something bad you don’t want it … (I’ll just) energise the batteries. Lithium. Lithium pop.” – BANG!