| Katja Heins |
COLOGNE (dpa) – Crisps made from cabbage instead of potato look like bay leaves and are very brittle to touch. The maker says they are low in fat, but high in vitamins and minerals.
The cabbage crisps were among the new food products on show at the recent ISM International Sweets and Biscuits Fair in Cologne, Germany.
Judging by one ironic comment made by a person who tried the crisps, they won’t make you fat. “They taste too ‘healthy’ to thoughtlessly eat an entire bag in front of the TV, so they won’t harm your figure.”
Another product at the ISM was a double-decker biscuit made with dark chocolate cream. Its makers labelled it “eco-friendly”, “fair trade” and “gluten free” and even its packaging is made from sustainable raw materials.
All in all, you could say it’s a product to fulfil the dreams of every dedicated European vegan.
A muesli bar guaranteed “without chemical rubbish”, vegetarian tofu chocolate with mistletoe juice and hemp-flavoured truffle chocolate were on display a few stands further down at the fair, one of the world’s top showcases of new manufactured food.
Despite the ballyhoo, most new foods get shown, then disappear without trace.
At most, one or two of these confections will show up later in supermarkets in Germany, but most will never go into distribution. Only 10 per cent of the new products at the fair will ever go on sale, according to the Association of the German Confectionery Industry, the BDSI.
There was one more product at the fair that seemed to tick all boxes for success: caffeine-flavoured chewing gum. Its makers say it will keep you “alert and help you concentrate”.
Naturally it’s sugar-free, but it’s just as sticky as conventional chewing gum.