| Rokiah Mahmud |
THE trend of our society’s dependency on mobile phones and the use of Internet are the most significant among our youth. Not only will this influence the way they communicate but also their initiatives in finding information, products and services. This was highlighted by the Minister of Communications, Pehin Orang Kaya Hamzah Pahlawan Dato Seri Setia Awang Haji Abdullah bin Begawan Mudim Dato Paduka Haji Bakar, during the celebration of World Postal Day 2014, yesterday.
According to statistics released by the Authority for Info-Communication Technology Industry (AITI), the number of mobile phones in the country exceeds the total population, meaning that there are more than 400,000 active mobile phone users.
According to the Brunei Darussalam Household ICT Survey Report 2013, half of the population use their mobile phone to surf the Internet – out of 10 households, nine use the social media as medium of communication. The survey also stated that almost 70 per cent of the social media users access their accounts every day.
The minister also shared that according to the Measuring Information Society Report 2013 that was released by the International Telecommunication Union (ITU), Brunei Darussalam was ranked 5th out of 180 countries in digital natives’ statistics. This means that youth between the ages of 16 and 24, with more than five years of experience in communicating via social media with their network of friends, are active users.
With the changing of communication landscape and the rapid changes in the way people communicate today, how can postal services play their role as a communication tool, the minister asked.
The Department of Postal Services shall look at the other side of the coin when faced with challenges, said the minister. Social media provides vast opportunities in marketing and selling of products especially for those who are offering various online businesses.
Here, the Department of Postal Services can play an active role in providing its services among online entrepreneurs. “The amount of Express Mail Services (EMS) and speed post handled by the department has increased to over 200,000 units – a rise of almost 20 per cent compared to previous years,” he added.
The minister urged the department to continue its efforts in further improving its quality in fulfilling such demands. At the same time, he also hoped that the department will benefit from the consumer trend by devising new strategies.
The minister congratulated the department for its success in handling the Haj baggage services for this year’s Haj session in collaboration with Darussalam Holdings Sdn Bhd. With this success, he hoped that the service will be extended to Umrah baggage handling in the near future.
The World Postal Day is celebrated every October 9 annually. In marking the celebration, several activities such as sports, blood donation drive and presentation of donations to the needy staff of the department were held.