IT ALL started with an X. This letter was first used as a model designation for a BMW automobile as early as in the mid-1980s to indicate that it featured four-wheel drive technology. According to a press release, the car’s dual symmetry was the ideal allegory for the transmission of drive torque to all four wheels. The introduction of the BMW X5 in 1999 laid the foundation stone for the unique success story of BMW X models on automotive markets all over the world.
Fifteen years further on, a complete BMW X family has developed from the pioneer of a new vehicle category. The brand’s range now comprises five BMW X models. These are complemented by the two four-wheel drive high-performance sports cars of the BMW M GmbH, the BMW X5 M and the BMW X6 M. The BMW X5 is already the third generation of its kind to continue the story of success. The second generation of the Sports Activity Coupe BMW X6 and the BMW X3 are now being produced. The BMW X1 offers a guarantee of multi-faceted driving pleasure in the compact segment. And the BMW X4, a Sports Activity Coupe, now also combines superior dynamism with sporting elegance in the mid-range segment. Each of these models was the first premium vehicle of its kind within its competitive environment. And the range will continue to expand also in the years ahead. The BMW X7, an exceptionally large and luxurious model, is under development. The popularity of BMW X models, which contributed decisively towards BMW becoming one of the world’s most successful producer of premium four-wheel drive automobiles, continues to increase consistently. To this day, more than 3.3 million BMW X models have been sold worldwide. Almost every third newly registered vehicle of the brand is now a BMW X model.
The BMW X5 made an impressive start with a driving experience that was unique to models of the brand. It was characterised above all by the high seating position and excellent handling both on the road and on off-road terrain. This was supplemented by the exceptionally spacious, variably utilisable and luxuriously equipped interior. From the very start, the unique position of the BMW X5 within the competitive environment of off-road vehicles was a result of its unparalleled driving dynamics.
With the transfer of the SAV concept to a further vehicle segment in 2004, BMW became a pioneer yet again. With its more compact dimensions versus the BMW X5 and its even more agile handling characteristics, the BMW X3 proved to be an absolute exception and remained the only premium vehicle in its class for many years.
In 2006, production of the second-generation BMW X5 began at the BMW Spartanburg plant. With enhanced spatial comfort, a luxurious ambience, even more superior drive technology as well as innovative suspension and driver assistant systems, the successor to the pioneer of the Sports Activity Vehicle again set new benchmarks within the broadened competitive environment of BMW X models.
The successful establishment of the Sports Activity Vehicle concept in two vehicle segments was followed by further innovations with which BMW was able to further strengthen its unique position within the competitive environment of four-wheel drive vehicles. In the spring of 2008, BMW presented the world’s first Sports Activity Coupe. The BMW X6, which from that time on was produced together with the BMW X5 at the BMW Spartanburg plant, underscored the handling dynamics that are typical of BMW X models in a particularly intensive way.
Since 2009, the driving pleasure typical of BMW X models can also be experienced in the compact segment. Thanks to the versatility, sportiness, high degree of agility and cutting-edge functionality of the BMW X1, it was possible to venture yet again into a whole new vehicle class. The compact BMW X model became the forerunner of this segment and a success all over the world, with more than 300,000 units being sold within two and a half years.
Substantial advancements in all aspects relevant to unmistakable driving pleasure characterised the launch of the new BMW X3 in 2010. The second generation of the mid-range SAV model offers not only enhanced sportiness and efficiency, but also significantly more room and comfort as well as optimised functionality and innovative equipment features.
Fifteen years after the premiere of the first edition, the BMW X5 is already continuing the success story of the Sports Activity Vehicle in its third generation. The new model is once again the benchmark of driving pleasure, efficiency, powerful design, versatility and luxury within the segment once established by BMW. With the BMW X5 sDrive25d, a particularly efficient model variant featuring rear-wheel drive is being offered for the first time. Straight away, the new BMW X5 was winner of the “Goldene Lenkrad” awarded by “Auto Bild” and “Bild am Sonntag”, repeating the success already achieved by the first generation in 2001.
The latest edition to the family of BMW X models is the new BMW X6. The second generation of the Sports Activity Coupe presents itself with increased design presence and enhanced sportiness as well as with a luxurious interior ambience and innovative equipment features. Optionally available adaptive suspension packages ensure – as with the BMW X5 – sportiness and made-to-measure comfort. Like the standard equipment options, the range of driver assistant systems and mobility services from BMW ConnectedDrive has been significantly extended.