SAN FRANCISCO (AFP) – Twitter shares soared on Wednesday as the popular social network evidently won over Wall Street analysts with its battle plan for winning users and revenue.
Twitter shares were up more than seven percent to $42.54 at the close of trading on the New York Stock Exchange, and inched a bit higher in after-market trades.
The boost came as the one-to-many messaging service hosted its first analysts day at a San Francisco hotel and unveiled changes on the way in the coming year.
Plans include giving every newcomer an instant, personalized timeline to make it more enticing for those inclined to simply view messages to become active members of the service, Twitter vice president of product Kevin Weil said in a blog post.
Twitter told analysts about 500 million people visit the service without logging into accounts.
“Ultimately, we believe there is something for everyone at any time on Twitter, and we want to make finding your niche simple from the start,” Weil said.