LONDON – The 2014 World Branding Awards gave special recognition to Tony Fernandes, AirAsia Group CEO, naming him “Brand Builder of the Year” for his outstanding work in building the low cost airline brand.
AirAsia was also named “Brand of the Year” in the airline category. The airline was the only regional winner, having scored the highest for a low cost airline in Malaysia, Singapore, the Philippines, Indonesia and Thailand.
Sixty-eight brands from 25 countries were honoured at a glittering awards ceremony at the prestigious One Whitehall Place in London. Global winners include Apple, Coca-Cola, Del Monte, Heinz, HSBC, Louis Vuitton, McDonald’s, Samsung, Sony PlayStation and VISA.
AirAsia Group CEO, Tony Fernandes said, “It’s an honour for me to receive this award and I would like to thank the World Branding Awards for the prestigious recognition. Branding has always held a special part in my heart and we are very proud to be where we are in just a little over a decade.
“AirAsia is what it is today due to the can-do attitude of each and every person that makes up the AirAsia family. Every single one represents the brand, showing the world how we do things differently via constant innovation and I share this award with them. Our innovative trait is the key in elevating our brand and sets us apart from the rest of the field,” Tony added.
Richard Rowles, Chairman of the World Branding Forum said, “It takes years to build a strong brand, and brands that make the list at these awards deserve recognition. Their work inspires those who work in the branding industry, and these are also brands that have a strong relationship with consumers.”
Under Tony’s leadership, AirAsia has grown into a world-class and innovative brand with revolutionary low fares, premium products and high quality services. His drive, creativity, enthusiasm of driving liberalisation across the region has opened countless new markets for AirAsia, bringing affordable air travel to millions of travellers and high growth levels to countless tourism destinations in a remarkably short time.