BANGKOK (Bernama) – Thailand’s Hom Mali rice strain has become the world’s champion for ‘best taste’ rice for the second consecutive year and the fifth time since 2009, beating the competing fragrant rice strains of neighbouring Cambodia and Vietnam, Thai News Agency (TNA) reported.
Commerce Minister Apiradi Tantraporn announced that the Thai fragrant rice strain maintained its championship as the ‘best taste’ rice at the World’s Best Rice Contest 2017, held in Macau on Wednesday.
Apiradi said that the Rice Trader, a world-leading trade publication dedicated to in-depth analysis of the global rice industry, has organised the international rice contest for nine times, during which Thailand’s Hom Mali rice strain won the championship in 2009, 2010, 2011, 2016 and 2017.
Apiradi acknowledged the five-time championship could show that the Thai fragrant rice is the ‘best taste’ rice in the world and her ministry will move forward, through strict measures, to maintain and sustain the high quality and standard of the Thai Hom Mali rice in the long run, while also promoting and creating confidence in the Thai fragrant rice globally.
To maintain and sustain the high quality and standard of the Thai Hom Mali rice, the minister explained that her ministry will keep on providing knowledge and information to local farmers on how to properly grow and when to appropriately harvest the high-quality rice.
For marketing channels internationally, the minister revealed that her ministry plans to promote the Thai fragrant rice through both normal and online strategies, as well as road shows and rice trade fairs to be organised in either targeted foreign markets, including Hong Kong, China, Singapore and the United States or in the domestic market.