TAIPEI (AFP) – Taiwan smartphone giant HTC on Tuesday posted a third successive quarterly profit as the launch of a series of new products gave a lift to the resurgent brand.
The firm said net profit came in at Tw$470 million ($14.7 million) in October-December, up 51.6 per cent year on year. However, that is still down from the Tw$640 million profit in the previous three months.
Revenue rose 14.1 per cent to Tw$47.87 billion, the first growth in three years, according to Bloomberg News, boosted by the launch of mid-tier handsets mainly targeting China and other emerging markets. The firm had forecast 12 per cent growth.
In October HTC launched an array of new products and services, including the Desire Eye smartphone, the social video-editing application Zoe and its first camera, called RE.
In the same month, it partnered with Google to unveil the Nexus 9 tablet dubbed “Lollipop” – the world’s first tablet to run on Google’s latest operating system, Android 5.0.
The company is actively searching for new ways to appeal to customers and find fresh revenue streams with the launch of new products, it said in a statement in October.
In line with the strategy, the company unveiled on Tuesday a new mid-range mobile phone at the Las Vegas Consumers Electronics Show.
With the release of the fourth-quarter figures, the company is expected to become profitable in 2014 after a rare loss in 2013.
However analysts have warned it has a long way to go before regaining lost ground to rivals Samsung, Apple as and low-cost Chinese rivals such as Lenovo and Huawei.
In the 2013 third quarter, HTC swung to its first net loss since listing in 2002, as it fell out of the world’s top 10 vendors and has been struggling to increase its foothold in the highly competitive smartphone market.