LAS VEGAS (Reuters) – Sony Corp Chief Executive Kazuo Hirai on Tuesday said he does not expect the November cyber-attack on the company’s film studio to have a significant financial impact, two weeks after the studio rolled out the movie at the heart of the attack.
The studio, Sony Pictures Entertainment, said separately that the film, “The Interview”, has generated revenue of $36 million.
Hirai told reporters at the Consumer Electronics Show in Las Vegas that he had signed off on all major decisions by the company in response to the attack, which the US government has blamed on North Korea.
Sony’s network was crippled by hackers as the company prepared to release “The Interview”, a comedy about a fictional plot to assassinate North Korean leader Kim Jong-Un. The attack was followed by online leaks of unreleased movies and e-mails that caused embarrassment to executives.
“We are still reviewing the effects of the cyber-attack,” Hirai told reporters. “However, I do not see it as something that will cause a material upheaval on Sony Pictures business operations, basically, in terms of results for the current fiscal year.”
Sony Pictures said “The Interview,” which cost $44 million to make, has brought in $31 million in online, cable and satellite sales and was downloaded 4.3 million times between Dec 24 and Jan 4.
It has earned another $5 million at 580 independent theaters showing the movie in North America.
Sony’s unprecedented simultaneous release in cinemas and online came together after it canceled the planned Christmas Day wide release of “The Interview” because major movie theater chains refused to screen it following threats of violence from hackers opposed to the film. That decision drew pointed criticism, including from President Barack Obama, that Sony had caved to hackers.