| Faza Suraj |
SMELL The Street Skate Shop is a small store selling skateboarding items managed by a couple who started the business five years ago out of love for the sport.
Located in Kuala Belait, the shop initially focused only on skateboarding products, ranging from skateboards, apparels, bags, shoes, protective gears to other related accessories.
Speaking to the Bulletin, Mohammad Amirrul Ismail, 28, explained the business was born from his passion in the sport and the scarcity of equipment at the time.
“I used to purchase a lot of skateboarding items while travelling. It reached a point where it became too much that I had to sell them off to friends, and they would thank me because it was very difficult to get quality skateboards or shoes in the Sultanate.”
Response from his friends gave way to his first online-based business.
“We had our ups and downs, but as the online business became stable, we then had the opportunity to open a small shop allowing customers to drop by at their convenience.”
Today, the shop caters not only to the skateboarding scene, but also supply a range of products to meet the needs of what the owner describes as the ‘street scene’. This includes gadgetry such as the world-famous GoPro Hero portable cameras, Pebble Smartwatch as well as hair and grooming products such as pomades and beard oils.
“Our products are mostly imported from the United States. Our pricing is reasonable. Customers often tell us the products we supply are at a cheaper price than when they buy them online or when they go to other countries such as Singapore.
“We also provide free delivery for purchases made in the Sultanate and other selected countries. Our customers sometimes come from Australia, Indonesia and Malaysia.”
And with the Brunei grand sale in place, the company is offering package deals and discounts on selected items.
He added, “I hope the public continues to support the local companies in Brunei as I feel that it is the only way for locally-owned shops like us to keep updating and upgrading our services to help meet the demands of the public.”