SHAH ALAM – Sharp-Roxy Sales & Service (M) Sdn Bhd (SRSSC) launched its latest series of consumer appliances aimed at bringing more comfort and convenience to the homes of Malaysians while helping them save on utility bills.
“Our consumers’ demands have changed when it comes to home appliances due to several factors,” said Hiroyuki Nuizato, Managing Director of SRSSC, as he cited examples such as the electricity tariff hike, the softened economy in general and the upcoming GST implementation next year. According to him, these factors have driven an increasing demand for energy efficient appliances especially those that are high in comfort and convenience features to help ease time and effort in household tasks.
In line with the theme WAFU or Japanese Style, the highlights of the launch were Sharp’s latest range of J-Tech product line-up. J-Tech stands for Japanese Technology, which are engineered with two main elements – advanced Sharp technology and sincere Japanese hospitality.
Leading the range is the J-Tech refrigerators that offer the latest in Sharp inverter technology (simply dubbed as J-Tech Inverter) which allows for extremely precise temperature control resulting in reduction of energy consumption by 77 per cent. This series also features Sharp’s award-winning Plasmacluster Ion Technology that eliminates 99 per cent of bacteria and 97 per cent of mold.
Other features are 30 minutes express freezing, delicate temperature levels of 0°C to 2°C for the enjoyment of truly ice cold drinks, a separated hygiene room specially built to keep dairy products fresher and a 3-Way Tempered Glass for convenience of storage solutions.
J-Tech air conditioners share the same J-Tech Inverter technology, boasting energy savings of up to 60 per cent. This is achieved through a shorter time (3 hours as compared to current market standards of 5 hours) required to reach energy-saving-operation mode. The Powerful Jet mode delivers strong blasts of chilled air, capable of reducing 5°C in only five minutes and temperature reaches the preset level approximately 40 per cent faster than conventional air conditioners. Elevated levels of comfort are also available through the Plasmacluster Ion Technology, various automated sleep modes and a self-cleaning function.
The other highlight of the day included the three amazing series of Sharp AQUOS LCD TVs. The COCORO EYE series made its debut, showcasing its ability to sense presence and lighting conditions, and thus maintaining brilliant colour setting all the time. The accurate sensor will also have assist lighting for the dark and self-turn-off features whenever the user is not around. Developed as the next generation of intelligent LED-backlight LCD TV, the COCORO EYE series is truly the TV that, “Knows You Well”.