KOTA KINABALU (Bernama) – Sabah Tourism Malaysia will focus on getting more domestic tourists to the state, its director, Sani Sham Ahmad said yesterday.
He said the availability of direct flights from the peninsula, like Johor, Kuala Lumpur and Penang, could contribute towards efforts to boost the state’s domestic tourism industry.
Towards this end, he said, Tourism Malaysia would work with the Sabah Tourism Board and tourism industry players to promote tourism products in the state.
“We call it selling mission. We go out to reach the people to aggressively market the state tourism products to encourage more domestic tourists to come,” he told Bernama.
On tourist arrivals in Sabah, he said 60 per cent of them were domestic tourists.