| Khal Baharulalam & Syafiq Affendy |
ROYAL Brunei Airlines (RB) officially launched its rebranded frequent flyer programme at a gala event at The Empire Hotel & Country Club last night.
The guest of honour at the launching ceremony was Minister of Communications Pehin Orang Kaya Hamzah Pahlawan Dato Seri Setia Awang Haji Abdullah bin Begawan Mudim Dato Paduka Haji Bakar. Also present was Dato Paduka Awang Haji Bahrin bin Abdullah, Deputy Minister of Finance, who is also the RB Chairman.
Around 250 guests, who included international and local Royal Skies Elite members, RB stakeholders and business partners turned up in support of the event which carried the theme, ‘Night With The Stars’.
“RB is very grateful for the loyalty and support of our Royal Skies members and we are delighted to have had this opportunity to express our thanks to many of our Elite Gold members in person. We are also very confident that the rebranded Royal Skies programme will, over time, surprise and delight our members with a variety of new features,” said Dermot Mannion, the RB Deputy Chairman.
RB also unveiled a new design for Royal Skies membership cards.
From the elegant shades of blue, silver and gold to denote membership tiers, to the tranquil imagery of coral, shorelines and ocean sunsets – the new design reflects the relaxed, refreshed and rewarding experience Royal Skies aims to deliver.
In a package of new benefits and privileges, Elite Gold card members will benefit immediately from the non-expiry of miles and complimentary Elite Gold status extension. Eligibility to earn miles will shortly be extended to a wider variety of fare categories which will benefit Royal Skies members in all tiers.
Royal Skies members will see several changes in the next few months which will include added rewards and privileges such as instant flight redemptions, ability to purchase tickets with cash and miles and availability of redemptions at participating Royal Skies Partners.
Royal Skies Elite members will continue to have access to a dedicated Royal Skies Elite hotline.
A major part of the rebranding process will include the transformation of the Royal Skies Service Centre located at RB Plaza in the capital.
A new heritage-inspired uniform collection, which will be used by commercial, Royal Skies and ground staff, was also showcased at the gala event. Ranging in colours from olive to morning sky and fresh mint, the warm spectrum reflects the friendly and welcoming nature of the RB brand.
RB also presented awards to loyal Royal Skies Elite members.
The Best High Flyer Award was given to Mohamed Zackiriah Nazeer Ahmad, Kee Koi Kiwong and Lahoud Sleiman for having the highest number of miles; Best Elite Newcomer was awarded to Venugopal Gopalakrishnan for having earned Elite Gold status within one calendar year; Best Junior Elite Traveller award was given to Haziq Darania Nabil Darania and Best International High Flyer was awarded to Alistair Dunn, Elizabeth Dunn and Hii King Yong from Australia, and Geoffrey Olney from the United Kingdom, all of whom had flown to Brunei to attend the gala event.