| Lyna Mohamad |
NIKON Professional Services (NPS), in collaboration with the Information Department of the Prime Minister’s Office, yesterday hosted a half-day talk for members of local media and government officers who are involved in photography.
The talk, held at the Auditorium of the Department of Information building at the Old Airport in Berakas, saw the attendance of the Acting Information Director Dyg Hjh Norashidah Hj Ali Omar, as well as several information officers.
On hand to present the briefing was Senior NPS Executive Albert Yap who talked on the latest Nikon D4S, highlighting the technical specifications of the gadget. Those present also had the opportunity to have their Nikon cameras serviced as a complimentary gesture by the team from NPS.
NPS Senior Manager Mahfooz NR noted that this was the first time that NPS has conducted such a talk solely for members of the media. NPS had done a similar talk several years ago at the Hua Ho Departmental Store which was for the mass market.
The collaboration with the Information Department started during the Asean Summit when NPS offered free services for Nikon cameras for the department.
NPS Senior Manager Mahfooz NR said that the objective of the talk was to show participants how they can use the camera more productively.
“Some people would take only a normal shot but they can go further capturing better angles with their fancy cameras. We want these people to go beyond in getting better images,” he added.
“We plan to do another talk in the next six months and most probably, we will bring in speakers from the likes of AFP, Reuters or AP, who can share their expertise,” he said.
NPS team usually comes every six months to provide complimentary Nikon services where the team will usually be in town for two days.
Nikon has grown in popularity over the years, said Mahfooz, where when NPS first started in 2009, the percentage of Nikon users in Malaysia was only 0.03 per cent but has since grown to almost 58 per cent now.
Built on the success of the Nikon D4, the D4S series comes with a 30 per cent faster image processing and substantial energy savings, capturing up to 3,020* stills on a single charge as well as an extended standard ISO range (100-25,600) with enhanced noise reduction, and improved tonal range and smoother gradations.
Like its predecessor, the D4S delivers a level of image quality that elevates the power of any story and with photographers going to their assignments take where this often means working in the high-contrast glare of the midday sun, the low-light at dawn or the poorly illuminated interiors of a sporting venue.
With a specially designed 16.2MP FX-format CMOS image sensor engineered to collect more light and render higher image quality plus the power of EXPEED 4, photographers can shoot sharp photos from ISO 100 all the way up to 25,600.