| Khairil Hasan |
A SIGNING ceremony took place yesterday morning between DST and the National Football Association of Brunei Darussalam (NFABD) to acknowledge DST as the title sponsor for the upcoming 2015 season.
The ceremony for the DST Super League, DST Premiere League, DST FA Cup and the upcoming DST Sumbangsih Charity Cup took place at DST Headquarters in Tungku Link.
Through this partnership, DST has indicated its support towards NFABD in their efforts to develop and establish competitions in Brunei Darussalam to provide football players with a platform to showcase their talents in a bid to be selected for the national team.
The ceremony was witnessed by DST’s Chairman, Dato Paduka Dr Haji Mohd Amin Liew bin Abdullah. The DST signatories were Abdul Latiff bin Pehin Orang Kaya Seri Setia Dato Paduka Haji Md Yusof, a member of its Board of Directors and Haji Suhaimi bin Haji Hussain, Chief Executive Officer of DST.
The NFABD was represented by its Deputy President and General Secretary, Pehin Datu Inderasugara Brigadier General (Rtd) Dato Paduka Haji Mohammad Yusof bin Abu Bakar and Haji Muhd Zamri bin Dato Paduka Haji Hamdani respectively.
The first match of 2015 is the DST Sumbangsih Charity Cup between Indera Soccer Club and Royal Brunei Armed Forces Sports Council at 8pm on January 24, at the Hassanal Bolkiah National Stadium.
In his opening remark, Haji Suhaimi, said that DST hopes this sponsorship framework will bring about greater success to football in Brunei.
“One of the highlights of our partnership last year focused on grassroots football, which plays an important role in shaping and defining the continuing success of Brunei football, by bringing in as many youths as possible into the grassroots programme.
“DST was also a sponsor for the ‘Grassroots Football Festival’, which provided opportunities to 1,200 children from all four districts to learn proper football techniques while, most importantly, having fun.
“Our collaboration is not only intended for the young but also to involve children from less fortunate backgrounds to be involved in the game. The result of this expanded partnership also sees NFABD assisting in DST’s own corporate social responsibility initiatives.
“Over 150 orphans in May 2014 were able to compete in a friendly Futsal tournament organised by DST in conjunction with the 2014 FIFA World Cup. This would have not been successful without NFABD’s management of trained coaches and referees to carry out the clinics and tournaments.
“I am pleased to note that some of the youths and orphans stood out and caught the attention of coaches and the NFABD. I am confident that more young players will embark on a journey towards professional football through this programme.
“Through this alliance, NFABD provides DST with the platform to give support in efforts to organise football leagues in the country. DST is honoured to sponsor the biggest football tournaments in Brunei.
“More than one year ago, we reiterated that the desired objective of this partnership is to facilitate the nurturing of quality football talents in Brunei Darussalam and to educate and shape the youth for the country’s future by having good, qualified and certified coaches who can instil and inculcate discipline in footballers so that they can develop positive character traits and life values. As we know to be successful in any profession, having good discipline is an important criteria. To that end, I am also pleased to note that the NFABD has looked into organising AFC-certified coaching courses.
“DST as a local company also believes in building local talents. This can be achieved by giving the right exposure and opportunity to develop players and coaches. This renewal of our collaboration serves as one of our development platforms to nurture local skills, talents and abilities to realise their potential.
“There remains much hard work ahead and we look forward to continue supporting NFABD as it strives to raise the standards of local football in the coming years,” the CEO concluded.