| Hamidah Ismail |
THE fitness industry in Brunei continues to grow with more people registering for local health gyms or other activities like zumba, crossfit and kickboxing. Unfortunately, there are still some gap in the market to provide leisure services for general public such as students and working adults. These people may want to be in their best shape but may not have the capacity or opportunity to enroll for gym membership. Another pervasive problem are food bills whereby a large amount of money are spent on food and it seems to be an insurmountable problem when we are looking to keep food bill low while trying to eat healthy.
Musclefactory, a new initiative was created with a vision to help people who want to start a healthy lifestyle, look fit and eat well on a budget. It was founded by Jenson Wong, a life science student from Universiti Brunei Darussalam (UBD). With his team, they have a mission to build healthy habits through three elements, workout, diet and supplement.
This can be achieved through the sharing of fitness tips through their Instagram daily posts and YouTube fitness channel. ‘JensonfitnessTV’ was created to allow viewers to learn about fitness and utilise the knowledge so that they can exercise at the comfort of their own home. The tip covers a wide range of topics from meal planning to workout plan.
Musclefactory also delivers anaerobic workout classes to put you through your pace in a safe but intense manner. Anaerobic workout develops the fast twitch muscle fibres that can enhance musculature and can be done with bodyweight or with just a pair of light dumbbells.
In order to aid the issue of healthy eating on a budget, Musclefactory will also be designing a lean gain meals as a practical solution to high food bill while still eating clean and healthy.
Inspired by bodybuilder’s diet, Jenson and Dyan ensure these localised meals are rich in protein source to maximise muscle growth and low in trans-fat to minimise fat gain.
Musclefactory would tap into what people need and provide these solutions to two of the most pressing problems in fitness industry as stated above.
Those interested in Musclefactory can use #buildhealthyhabits and see Musclefactory’s Instagram page @musclefactorybn for their upcoming events or email them at firstname.lastname@example.org.