TECHNOLOGY savvy fashion fans can now purchase Michael Kors products using their Instagram account.
Technology savvy fashion fans can now buy their favourite accessories by double tapping photos on the designer label’s Instagram account, michaelkors.
November 17 marked the launch of the brand’s new digital initiative called #InstaKors, which enables followers of the brand to purchase products they like from Michael Kors’ Instagram feed.
Customers who sign up at michaelkors.com must now enter their email address and Instagram username, meaning that the company can send them personalised emails showcasing the shoes, bags and sunglasses the user might have liked, including an option to buy them.
Shoppable images will now feature the hashtag ‘#InstaKors’, with a total of 60 products being made available up until Christmas. – BANG!