| Fadhil Yunus |
THE service was first-class, the staff friendly and the ambience cosy. The newly-opened Starbucks Drive-Thru in Beribi received positive response and warm reception from Bruneians.
On the other side of its world-famous coffee beverages and its selection of fresh pastries and cakes, the merchandising part of the business has long been a hit worldwide with its mugs inscribed with the names of the cities that reflect the brand’s identity complimented by its appealing colour schemes.
On the sidelines of the opening celebration of the first-ever Starbucks Drive-Thru store in Brunei and its second outlet nationwide, Starbucks ran a merchandise sale of all of its popular items ranging from mugs to pens.
A variety of tumblers designed with the Starbucks logo that normally cost $20 or more were sold at discounted prices.
There was also a special promotion where lucky customers who made a purchase of B$100 were offered a chance to win B$500 worth of prizes packaged in a hamper.
While the comfy weekender bags or the generously sized canisters that can store tea bags, coffee beans or even cookies sat prettily for sale, the mugs, Starbucks’ best-sellers, were displayed proudly. Also available during the merchandise was mini green aprons.
To celebrate the store’s opening, visitors, especially those that have seen the products from elsewhere and somehow got a rare second chance to purchase either as a personal home collection or as a birthday gift, scanned through various items on offer.
The Managing Director of Starbucks Malaysia and Brunei, Sydney Quays, said the standard core merchandise that Starbucks humbly pride itself on is its signature mugs and tumblers imprinted with the name of the cities where the outlets are located.
“When we opened in Mabohai, we got people flying in from the Philippines to buy the mugs. And also from Malaysia and Indonesia customers came in to buy because you can’t get it from anywhere else,” the managing director said.
Quays hinted that Starbucks could be running up to six promotions during the four seasons in a year, specially for Malaysia and Brunei.