| Axel Botur |
BERLIN (dpa) – A new era in fashion will dawn in Milan’s fashion district of Quadrilatero d’oro della moda next month when the street Via Gesu is renamed Via dell’uomo – Italian for “Man Street”.
The new name reflects the high number of men’s outfitters that have their home there.
The cliche that men are not interested in fashion is no longer as true as it was.
A growing interest by men in their appearance is a development that the fashion industry is welcoming. Luxury brands like Prada, as well as less costly global chains such as Mango are opening ever more men-only shops.
But no matter how many new stores open that target men next year, it still won’t see a revolution in fashion. Men’s taste has remained distinctly true to traditional fare. What we are seeing is a dynamic look in sportswear and young interpretations of classic looks.
A big trend in sportswear fashion next year will be sneakers.
Designers have gone through the full colour spectrum, from plain white to bright mixed patterns for their latest creations. One of the new looks in sneakers is slip-ons.
Designers have also delved into the sports bag and updated jogging pants, exercise shirts and even anoraks to create a matching look for their sneakers. Thanks to this wide selection, it’s possible to not only create a very dynamic looking outfit but also very smart combinations, among which those of Emporio Armani are outstanding.
Most men who train at the gym like to show off the results. Many spring/summer collections have sleeveless shirts to allow them to do just that and expose their biceps to the world.
French fashion house Givenchy has sleeveless jackets and coats that achieve that effect.
Italian label Iceberg also has sleeveless hoodies that allow you to do the same thing. If you don’t have a lot of muscle to show off, you can still join the trend by wearing a garment beneath the sleeveless clothing.
The classic elements of men’s fashion have been given a makeover, and with the addition of a few clever touches, released from their somewhat staid appearance.
Prada has added contrasting white stitching to its jackets, shirts and V-neck sweaters or combined cable-knit pullovers with striped shirts.
Ermenegildo Zegna’s collection contains suit combinations in spicy colours with narrow scarves and polo shirts with extra-long button rows. Several other designers have chosen polo shirts for their collections instead of shirts.
The mass fashion market has been dominated for a while by tight-fitting clothing that creates a sharp silhouette. But now designers are trying to make voluminous clothing the next trend.
Cerruti 1881 Paris has a range of colourful printed oversized shirts to be worn beneath casual jackets.
Ermenegildo Zegna has added casual jackets and knitted jackets to its collection as well as generously cut pants to create a more laid-back look.
Italian label Ports 1961 is also bulking up clothing, allowing you to hide underperforming muscles.
Orange is shaping up to be a main colour of the coming season for men.
Burberry Prorsum has a suit completely in orange, Carven has warm orange coats and Calvin Klein has a range of pullovers made from orange PVC.
Another trend in men’s fashion next season will be the return of the eye-catching pattern. It will take some courage to wear patterns that have little to do with the traditional stripes and checks that men are used to.
Valentino has chosen butterflies to adorn much of its clothing, Dior Homme has printed lettering on its shirts and suits while Moschino has gone for smileys matched with the colours of national flags.
Jeans are part of every man’s wardrobe. They come and go from the catwalks, but next year designers have integrated denim into their collections in new ways. Burberry Prorsum has combined denim shirts with velvet jackets, silk pants and sneakers.
The Japanese designer Jun’ya Watanabe is using patchwork fabrics that include denim, while and luxury label Fendi has a pair of pants that look like they are made from denim, but are in fact leather.