DAISHENG (M) Sdn Bhd, the largest and oldest toys retailer in Malaysia yesterday announced plans to capture a bigger market in the toy industry during its 33rd anniversary celebration that was attended by Tan Sri Dato’ Sri Khalid bin Abu Bakar, Inspector-General of Royal Malaysia Police and other dignitaries.
According to Chia Ah Kau, the Chief Executive Officer of DaiSheng, the company has been growing steadily in the past three decades to become Malaysia’s most established toys retailer that supplies toys to wholesalers, major hypermarkets and chain supermarkets. The range of toys retailed by Daisheng include die-cast collections, toys for educational and outdoor activities, toys for infants under the Combi brand, remote-controlled cars and helicopters and more.
“As one of the pioneers in the toy industry here, we are delighted that all our products including our die-cast collections continue to receive strong response from the market. We are optimistic that with the thriving toy industry here and with the support of our partner retailers and wholesalers, we will be able to further expand our retail channels and make in-roads into new markets and territories this year”, said Chia.
Tan Sri Dato’ Sri Khalid bin Abu Bakar, who launched a special edition of die-cast PDRM toy car collection during the anniversary celebration said, “It is important that we start them young when it comes to giving children the right understanding and values. Daisheng’s innovation in incorporating educational messages about the role of the police force in Malaysia with the PDRM die-cast toy car sets is commendable”.
During the event, the children from The National Cancer Society of Malaysia’s Children Home of Hope, Yayasan Sunbeams Home and Rumah KIDS were each presented with a RM5,000 donation and toy goodies. According to a press release, donations were also presented to the Buddhist Tzu-Chi Merits Society Malaysia and the PDRM Welfare Fund.