LINE, the world’s leading life platform with 170 million monthly active users globally, has officially launched the LINE Friends Pop-up store at IOI City Mall, Putrajaya for the second time. The pop-up store will be opened from November 27 until January 2, 2015. The opening of the pop-up store will give fans the ultimate LINE experience where they can purchase official LINE merchandise, and also collect the limited-edition products in this rare occasion.
According to a press release, there are a series of activities and giveaways lined up for grabs. All LINE users will be receiving a 10 per cent discount voucher through LINE event official account to shop at the store. LINE is also giving away free LINE merchandises every Monday through its popular Lucky Chance Event on its messaging app. Other than that, LINE is also running Lucky Price, where LINE users get a chance to purchase a limited edition 100cm Brown & Cony dolls at very low price.
The world’s biggest Moon statue, which was inducted by The Malaysia’s Book of Records, will be at IOI City Mall as well. Selfie lovers are also in for a treat as LINE will be running a contest. All they have to do is install the B612 Camera app, and take a selfie together with the world’s biggest Moon, post it on social media and hashtag #LINExmas2014. The “best selfie” will be announced on LINE Event official account every Friday and will stand a chance to win a pair of Brown & Cony doll set.
“We were blown away by the incredible support shown at last year’s LINE Friends pop-up store that took place in Pavillion KL, and it was with the feedback from our fans that we wanted to make this year’s Pop-up store bigger and better,” said Public Relations Manager of LINE Malaysia, Patricia Yeoh “The LINE Friends pop-up store is a showcase of our entire merchandise range which includes limited edition products, and it is a rare opportunity for fans to get them either for their loved ones or themselves as previously it was only available through our promotional activities.”
The LINE Friends pop-Up store has been a phenomenal success in over 10 cities, countries including Singapore, Thailand, Taiwan and Indonesia. As of now LINE operates a total of four permanent stores in South Korea and Taiwan including the recently opened LINE Friends store in Everland, the largest theme park in South Korea.
The LINE messaging app is available on all mobile platforms and on the PC while the B612 Camera app is available to download on both App Store and Google Play.