THE LEGO Group recently celebrated the official opening of LEGO Trading (Malaysia) Sdn Bhd, also known as LEGO Malaysia, as part of its desire to enrich the development of Malaysian children with the endless creative potential of playing with safe, high quality LEGO products.
Senior officials from the LEGO Group were on hand to celebrate the historic event. They included Jorgen Vig Knudstorp (President and Chief Executive Officer), Bali Padda (Executive Vice-President and Chief Operating Officer), John Goodwin (Executive Vice-President and Chief Financial Officer), Marko Ilincic (Senior Vice-President, Asia & Emerging Markets) and John Ungermand (Senior Director and Country Manager, Emerging Asia).
Jorgen Vig Knudstorp said, “We believe children are the most important people on the planet, and it is our mission to inspire and develop future generations through delivering great and creative LEGO products.”
Getting everyone in the audience to build a duck using just 6 LEGO bricks, Knudstorp demonstrated how LEGO bricks can be used to create whatever one imagines.
When everyone had completed the exercise, Knudstorp said, “Using the same bricks, you have created very different versions of a duck. This is the essence of creativity.”
He added, “We see these bricks and the LEGO system as our main contribution to society, and we truly believe that we, through our product, can develop and inspire future generations.”
LEGO bricks provide playful learning and creative problem-solving experiences that help shape children into builders of tomorrow.
Knudstorp said, “The LEGO Group founder, Ole Kirk Kristiansen, had a motto of just six words, which to this day describes the core values of our company: Only the best is good enough.
“I know we will live up to this legacy, also here in Malaysia, and I am sure our dedicated employees will continue to deliver their very best to fulfil our ambition of bringing safe and high quality LEGO bricks to even more children in Malaysia.”
John Ungermand said, “In 2012 we decided to further strengthen our presence in Asia as part of our ambition to globalise the LEGO Group and bring LEGO play experiences to children all over the world.”
He added: “Malaysia is the first country to see a new LEGO office as a direct result of our ambition.”
Malaysia was chosen because of its market size, consumers’ keen appreciation for the LEGO brand, strong growth potential, plus the added impetus created by the opening of LEGOLAND in September 2012.
John Ungermand added, “We are convinced that the Malaysian toy market will develop strongly over the coming years, and consumers will increasingly prefer high quality toys with strong educational and developmental benefits.”
LEGO Malaysia will engage with consumers in every part of the country, and cooperate with its local retail partners to better serve the market.
At the inauguration of LEGO Malaysia at Menara OBYU in Petaling Jaya the LEGO Group representatives were welcomed with pretty garlands made of LEGO bricks. They were then escorted into the building by a children’s kompang and bunga manggar troupe, heightened by a spectacular lion dance performed by teenagers.
The highlight of the ceremony saw the LEGO Group representatives unveiling a giant Jalur Gemilang, the Malaysian flag, made of over 50,000 LEGO bricks. This was followed by the prize giving ceremony for eight families that had competed in the LEGO “Fun Family Build Off”.
The contestants had been invited from among the 20 weekly winners of the LEGO “Awesome Malaysia” photo contest that ran from August 25 to September 21 to coincide with Merdeka Day and Malaysia Day.
The winning photos are available on http://lego.awesomemalaysia.my