| Izah Azahari in KL |
MALAYSIA’S grandest and most exciting sale is back for the year-end holiday and festive season with the 1Malaysia Year-End Sale (1MYES) that will be held until January 4, 2015, offering the best in shopping, dining and recreation throughout the country.
The 1MYES 2014 was officially launched yesterday at the National Visual Arts Gallery in Kuala Lumpur by the Deputy Chairman of Tourism Malaysia, Dato’ Maznah Mazlan, and attended by invited guests comprising tourism industry players, retailers and local media personnel.
The launch was also attended by 277 participants of the Tourism Malaysia Mega Fam Programme, comprising international media representatives and travel agents from 26 countries, such as Australia, Brunei, Bulgaria, Cambodia, China, the Czech Republic, Egypt, Germany, India, Indonesia, Iran, Italy, Japan, Kazakhstan, Korea, Myanmar, the Netherlands, New Zealand, the Philippines, Saudi Arabia, Thailand, Turkey, the United Arab Emirates, Uzbekistan, Vietnam and Yemen.
During the launch, there was an Arts & Crafts Showcase organised by Karyaneka with demonstrations on songket-making, batik-making (using the canting technique) and tekat-making (traditional Malay embroidery) as well as traditional henna-tattooing and caricature-drawing.
There were also performances by Malaysian artistes and a designers’ showcase in conjunction with the Kuala Lumpur Fashion Weekend 2014, which features renowned designer Dame Zandra Rhodes and will conclude at the arts gallery today.
The highlight of this year’s 1MYES are the nationwide sale, which offers in-store surprises, redemptions and gifts, deals and discounts and year-end school holiday specials for the entire family, as well as Christmas and New Year sales.
It is now also the best time to enjoy Malaysian food – from local street fares to Malaysia Truly Asia’s melting pot of delicacies and East-meets-West gastronomic delights.
The 1MYES is one of three major sale campaigns in Malaysia, the other two being the 1Malaysia Grand Prix Sale in March and the 1Malaysia Sale Carnival held from June to September.
The campaigns have helped boost tourist ex-penditures in the country and bring numerous benefits to local retailers.
This year-end shopping fiesta is also a pre-lude to the upcoming Malaysia Year of Festivals (MyFEST) 2015. As the curtain closes on Visit Malaysia Year 2014, the country is all geared up for a year of endless celebrations under a new national campaign.
MyFEST is expected to help Malaysia achieve its target of 29.4 million tourist arrivals and RM89 billion in tourist receipts for 2015.
Along with Visit Malaysia Year 2014, the tourism campaigns are the key drivers towards achieving the country’s target of 36 million arrivals with RM168 billion in tourist receipts by 2020, based on the Malaysia Tourism Trans-formation Plan.