Las Vegas (dpa) – Pioneering photography company Kodak made its move into the mobile market during this month’s Consumer Electronics Show (CES) in Las Vegas with its first Android smartphone.
The IM5, not surprisingly, puts photography and the ability to print out pictures at its core. It is produced by British company Bullitt Mobile.
“Too many memories stay stuck on mobile phones, often because the process for sharing them is too complicated for users,” says Eileen Murphy, Kodak’s vice president for brand licensing, promising that the phone would focus on a segment of the smartphone market that had so far been ignored by other manufacturers.
Offered with a five-inch screen, it comes with a 13-megapixel main camera. A press of the button is all it should take to edit a shot, share it on social media and get it printed.
The IM5 will use Google’s Android KitKat operating system, but come with the option to upgrade to Lollipop.
Having created one of the first mass-appeal cameras, Kodak was largely blindsided by the digital age. After a bout of bankruptcy, new boss Jeff Clarke is hoping to return the company to its former glories.